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growth through training


"Training is expensive," a much-heard argument and true! Short-term thinking saves money train. Eventually, however, does not do this, the existence of Salons rely on employees, so no single fighter in the form of one-person companies are. Highly qualified young talent is necessary for survival. If a contractor does not educate, it can not and should not demand for labor, if he needs any. It is to save as in: who pays nothing, gets nothing back. It forms no property, and there is no interest. This reality can understand everyone. Oddly enough, sees a large number of hairdressers this need in training, although the issue remains on the table. Not the forming faces the problem of Falschausbildens. If fifty percent of the trainees leave the profession because it for the level of their qualifications are not any posts, must the trainer can ask why they employ it at all trainees. You will probably be used primarily as subcontractors, which incidentally reduces staffing factor. Though the low factor is positive, provided, however, the trainees are designed so that they operate independently from the second year of training customers to help enhance the value of the company. If it is generated with low staff turnover factor anymore, it's very good. It may be imputed consistent, trainees should be included as non-productive forces in the planning, but just so you aim at solving the nuclear problem, the productive Use of trainees over.

We believe in the future of education. Us, it is basically whether to a master craftsman is necessary or not. We believe that every young person has a skill that they can inform other students. To promote these talents and use them for the good of the enterprise, is our duty as entrepreneurs. For this we have to question in principle, as we see our company: training objectives must be clearly outlined the steps of development of the company and the parameters must be set.

www.gress.de

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service goals put - achieve business goals.


The major aim in the Way to the hairdresser's service industry is the merger and the lasting symbiosis of professional competence, personal and social competence and high motivation of the chief and team. The advice has to win more and more important, it must be an integral part of the service. There are still unhappy about 80 percent of German hairdresser customers with the advice. Servicebrimborium without competent consulting service is no good!

's approach Gress hairdressers is written in the program "18 points for optimum customer service." This guide is not only the actual services. We define it, our wishful thinking. He is the To Do list, the team to continuously Further work will continue. Without this guide, we lose sight of our goal and that would be very bad.

New systems of any kind are often introduced with much vehemence and passion in service. It then runs a two, three weeks great, maybe even months of time over a period of time. At some point it then falls asleep again, vanishes, and was not a breeze in the operating climate of the past few years. When one or the other seminar you can hear it: "Oh yes! Man, we've had that already ", but unfortunately fell asleep and was forgotten. Out of sight, out of mind!

So it is with most systems, not from the Companies themselves grow. Purchased or contributed, standardized and systematized peg is well meaning, but usually does not fit the individual business plan. Itself is to make better choices, but also the much more expensive. Service availability can not be bought and grafted. Service lived must be written and trained. Of course this costs a lot of time. Many ideas parked for a long time or even still on hold. It is usually lack of time and leisure to the work at the desk to address at last. The chunk must be analyzed, the reaction can be defined and written down. The sheer complexity of many tasks, to implement the will shrink dramatically. We were able to Experience in recent years with ourselves observed often enough. But if one cares and the cycle will be broken, you have to do is just to work. What writes that remains!

The most important in the successful implementation of systems is the ease of distribution to all employees. You must be able to find it, and they must be inspired. This is the one by the involvement of all team members in the development process of systems, programs and regulations. The modules must be small enough to be logical and understandable, thereby allowing the sense and the objective can be anchored. Automate the training of their finished programs and systems. Enter the responsibility for one or more eligible employees. You as the boss does not do everything alone. Delegate! Your employees need a challenge.

Here is the greeting of a guest to serve as an example. An ex-running with incredible explosive force. For regular customers is not an issue for new customers satisfaction vagina. A guest enters the room. What to do? The need to know every one of your own? Nope! Young people must just be the shown. Welcome to shake hands, introduce yourself to the guest cloakroom off, leading to the guest room, boring chair, wait until the guest is sitting, to drink and reading material, supplying the guest to get up, wardrobe, Date underline bring docket to the guest and inform the stylist. This sequence is in our system a separate module. The sitting must be such that no one has to think about it. Standards is the goal of creating!

The other modules and standards show the new team members on how we think of the service. They deal with the removal of the empty cups and glasses, the general binding strength of the latte with the milk up to the expiration of a full consultation. Nothing in our operation is so important that we do not believe in words and make them standards.
Pippifax? No result! Clearly this is a strange feeling when you tell people exactly as a banal act as the preparation of a milk coffee must be performed accurately. Whether that has to be real? At the latest during the course, you realize very quickly: Yes, it must! Because of banal and would lead to sticky.

service must come from the heart and reflect the existence of the operation. This is the way to a happy guest.

www.gress.de
www.aveda.de

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guarantee of success referral marketing


Do you know your referral rate? Do you know why new customers come to you in the salon? And you know if and why your customers come back to you? Or why stay away regular customers? If all answer four questions is yes, you already have a well-functioning referral system and customer service. Do you know these statistical quantities do not accurately or not, I invite you to read on.

to make new customers regulars

The entry of customer recommendations and the frequency of re-visits of new clients are important statistical parameters. They will show you whether your performance and service system contribute positively to new and existing customers. If many new customers will stay with you and your customer base is subject to a low staff turnover, increased utilization, turnover and, with a balanced design, the gain. Change these factors do not, you retain the new customers and not the old ones break away. The result is that your company can not develop economically. Management goal is therefore to new customers in the salon as often as possible to get back to you as long as possible to retain your business and entertain your regular customers, such as gems and maintain.

The core of a recommendation system can be for example a new customer survey. The addition includes personal data and on technical issues and questions about strategic marketing. To find out whether the customer was recommended, and who recommended them. The recommended client is rewarded with such a thank you coupon. Or find out if alternatively, a marketing campaign is the catalyst for their visit. The strategic questions change depending on the intended action. The marketing campaigns are similar to the results of the statistics either enhanced, modified or discontinued. The coincident digital New customer questionnaire can serve as a central part of the software for comprehensive customer support. Here are all the statistical information collected, analyzed and added at the end of the month provided.

regular customers activate

The management of past transactions is certainly important, but deserts ink with endless columns of numbers are totally unsuitable for the generation of future revenues. Why is that true? The selection of customers for services not yet received or have not yet generated sales is really important. This selection provides the basis for targeted, personalized sales approach with tailored offers. It is worthwhile to invest some € rather more effective in the statistical orientation of the master customer file, rather than to seek salvation only in the search for new customers. Maintain actively the stock is absolutely vital, first and second, with the right software, extremely effective! This is where to draw close to breaking sales.

reward customers for referrals

The electronic index card of Salon clients has, for example, all from the regular customer recommended customers. Customers will be recorded separately with service and sales transactions. See at a glance how much revenue the customer by active referrals your company brings in two divisions. This recording is the basis for a customer reward system that you can create your own. You will notice that such a reward system is very, very good rates. Another module shows you the color scale, to master, separate lounge and new customers usage for each employee and for the whole salon. See at a glance whether a stylist burned many new customers or whether he understands it to make them regular customers. In addition, you can
collect service-related notes, and integrate this data into your customer service. A simple software solution called CTI (Computer Telephony Integration) provides the optimal use of this information during the telephone notification. This technique can also be set in the telephone customer services to new standards.

If the small excursion into the statistical realm of network marketing. However, not only the regular customers are important as a source of recommendations, including new customer you can successfully be used as multipliers. New customers after their visit as a personal letter received with the enclosed questionnaire. In addition, a business card of stylists and a referral coupon? The amount of new customers recommendations received by then will surprise you. To use the satisfaction of customers in clever ways.

friendliness is the most important recommendation trigger

To Write or call your customer direct recommendations Salon upon request, they must be more than satisfied and must be thrilled! Applause scattered far and brings a lot of word of mouth. It is divided into two customer groups: active referrers that tell in your environment from your hairdresser, and those who call to address your business. Offer your customers something that you otherwise get nowhere: attention, help, courtesy and friendliness, to name a few points. The more your customer benefit from their visit to you has, the better it expresses the desired recommendation or names the name of your salon. No advertising can ever trigger that can cause a direct personal recommendation or an attribution of speech due to a great hair cut. Confidence and ease to play in this process are very important. Friendliness, for example, with 67 percent of leaders in the scale of the recommendation release. A very simple thing, and at no cost.

A tip for last: Now start your service and recommendation system. Do not wait on the perfect time. It is much more effective now implement a good plan actually want to implement than a perfect plan tomorrow.

Software Information and Referral Marketing:

Hairdressers network
Peter Gress
Vogelsang Straße 10 73728 Esslingen


phone +49. .711.35 77 01 Fax +49
. 711. 38 91 52 0

Internet www.friseur-netzwerk.de
Email peter.gress @ gress.de

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your digital media for the successful marketing mix


digital media are used in the marketing mix of hairdressing business is very rare. There are many applications with an outstanding cost-benefit ratio, the contact with the customer of the salon door can be easier and easier. Internet and mobile communications are now so widespread that they support the traditional forms of marketing congenial.

The Internet and its possibilities is particularly suitable for the dissemination of information, to acquire new customers and regular customer care and in certain areas for the sale. Make use of forums, newsgroups, e-mail newsletters, weblogs, wikis, podcasts, corporate image and video platforms as multipliers for your achievements and consequently to the economic benefit of your browser. Potential customers of all ages waiting to be user-oriented information.

Please support your marketing campaigns through the use of digital media. Take advantage of the burgeoning paradigm shift in marketing to your company to secure an advantage over the competition. Integrate your customers into your marketing strategy and give them a forum to share with each other and with your company. Make your customers to free management consultants and pollsters, and are you as a company that listens to its customers. Companies are listening to the long term success.

creating you as a professional basis, the company's CI-designed site that offers your potential clients a high information value and invites them to interact. Use a content management system with the text-to-date and can load images into designated areas. Offer your customers deserve, for example, a news section of that name, and your existing and future customers keep up to date as your business is active.

The establishment of a newsletter software is an option worth considering. With a low investment and running costs manageable, you can keep up with professional and personalized mailings in touch with your customers through the salon door, and offer additional benefits in the form of offers, promotions and appointments.
Many companies still understand weblogs as amateurish digital diaries and ignore their benefits. For this application grows into a powerful communication tool for business. Meanwhile, international companies have recognized the importance of weblogs. They used weblogs to communicate with their customers to keep one hand to the company in conversation, and the other, to learn more about the wishes of customers. The Internet is for consumers and customers a powerful tool with which they can express their ideas about offers, products and prices. Listen to your customer's needs for the benefit of your company.

The music industry has shown us how not to deal with its customers. The mp3-interested music listeners and buyers were from the Music industry fights an enemy, because the traditional marketing of music he no longer wanted to support. The war against the customer has lost the music industry, hands down. But Apple has a computer manufacturer, showed how important it is for a company to provide its customers a solution for their needs. During the development of the extremely successful iPod Apple has created the largest legal download platform for mp3 songs. iTunes is today with over 500 million downloads of the most successful online music retailer in the world. iTunes has thus proved that the offer should taste the customer and not the company. Look forward to the introduction of the iPhone in the summer of 2007, as well as the mobile telephone sector urgently requires a stronger user orientation. Will Apple's address again?

Sticking to the daily business: The Internet has created with its possibilities for bringing companies with small marketing budget in the customer's favor forward. Become a guerrilla marketing, which makes it interesting with unexpected actions and initiatives his company to potential customers. Come to your customers to receive their private screen and see your customers as partners towards a common goal.

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Make the press to your partner


the might know: In the salon everyday life, alternating success with total flops in advertising, marketing, events, media relations, employee development, needs and training, strategy and business management. Chef hear a lot of interest, collect ideas, promises and forfeited doctrines begins, euphoric with the implementation of nowhere and is still correct. Just stupid, that the activities usually do not follow a strategy and disappear on the road to nowhere in the sinking. Mark Twain said: ". When they had lost sight of the goal, they redoubled their efforts,"

six stages are available for collection of ideas, analysis, policy, game plan and action. For an effective public relations, you need a concept and a business objective you may arrange your activities. Check your business: what's happening and if so, it is interesting enough to encourage journalists to report on your company? Nothing happens? Then make sure you have something to say! A powerful public relations needs a powerful business concept.

spiders you to organize your thoughts and blocks. Limits you need at this point of the trial to follow any of those will come later on its own. How much time do you need for this game also plays no role. The phase of the game is over then if you can think of nothing more.
you think of anything? There are several remedies: Set up a creative corner. To paint a wall red to, build a tent to the office, put on your creative eye, you look out the window. Or go into the bathtub, walk through the vineyards, alternatively, on the beach or even in flat country. Take and share bus, tram, you are in the park, look for new ways in your town, you play with your children or sit on a lonely mountain top.
Do things you've always done, but they do it differently and make you as often the opposite of your daily routines. Give your brain food in the form of different impressions, otherwise it can not think creatively!

Looking so your starting points, To do so, develop concrete ideas and start the action when you have something to say Profound. Avoid insubstantial news, nothing journalists hate more than unimportant drivel. Share your information with: professional, to the point, without the waffle and large-track demeanor. Hold on just the facts! Focus your text and limit yourself to 300 words or one A4 page.
professional color pictures are mandatory addition, either as an attachment to the mail, a high-resolution download from your website or in paper form. Do not send snapshots, lenticular or dwarf pictures where you can see almost nothing.

The local press is your Primary partner, you are therefore directed in the first step up a local mailing list. He should be fundamentally equipped really so that you can keep in contact regularly. Rather small and fine instead of big and useless. Ask jurisdiction in those publishing houses, which editor for wel-che topics. Let us give name, extension, fax and e-mail address. It is very important: you do not terrorizing journalists by phone!
Build a cooperative relationship with the press on. Avoid coercion and threats, as this is guaranteed as own goal back at you. Be a partner, you will understand you but not the editor of its Readers Len satisfactory has, praise when the article was good, and above all: Think like a reader when you prepare your press release!

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service! Christmas in Action


They go and eat? While working in a restaurant, the procedures smoothly, get the food for the same round on the table and the service staff here works effortlessly and organized, nothing in the other shop is running smoothly. The food is added, the staff has a hectic and stressed. In the first case they feel safe and that the evening is a delight, the other her temper simmers rather lackluster.
In top restaurants, the call "service please" the Impulse from the kitchen. He brooks no delay, the attention of service personnel is the prime duty. This attention must be taught and learned. Optimally, it is only when it works effortlessly, and in turn it can be only if it is passed into flesh and blood.

The power of attention: "Service can not be automated. You have to take time for the customer. "

a guest enters the room begins the personal service! The word service is certainly a household name, but the content is changeable. He may be as long as the individual claim clearly structured and written down. If the Trainees are fresh from the Hotel Mama, they do not have the sense of service and service. Previously you had booked full board! You must learn to wash service as well as hair, films set or create a haircut. The proper handshake, a welcoming gesture for the decrease of the sheath, the polite offer of service chair, the question of beverages and reading materials, attention to empty cups, read newspapers or magazines and attention-seeking customers eyes, all of which can be a young person not by itself can not know. Service is a deliberate act for another person, the young people must first be made aware. If Service voices, it is unobtrusive, quiet and always makes a self-evident idea.
result, we have as entrepreneurs, the task of our young trainees on the human, personal training sector so that they harmonize with the service requirements of the entity. Service is a permanent process that is allowed to in the effort to sneak an immediate permeability, which are correct only more difficult. This intensifies still more, if new trainees and employees to enter the business. At this time you must tighten the reins again for the "new" integrated and the "old" back in Track can be brought.

Visit between a colleague and have his hair cut. A little corporate espionage hurts so basically nothing. Rather, it extends the perspective, sharpens the capacity for improvement in their own operations and trains the eye for the essential from a customer perspective. Service begins even before the drawing-room door with a pleasant appearance of the operation, but that's another topic. The service should not end there, however: they have been greeted with a handshake, a smile? Did they kindly removed the coat, you pointed the way to your driving position? Were you offered a drink and reading material? the employee has presented the current program and the additional services explained?

"products or services that do not trigger emotions are worthless for the brain."

top service and quality are the most important tools for customer retention and customer acquisition. Offers, product recalls, invitations, SMS, e-mailers and other customer information of the salon get nothing if the service in the salon is not true. The service includes the use of polite people, but also the pleasant design of services to the head. Foam and hair color behind the ears, collar wet, skin colors, paint on the vertebrae, packing surplus in the neck, cutting hair in the face and the hair, loose Farbserviet th, open neck, crooked hanging towels - carelessness in the service can not compensate for even the best service.

"If the desire by the customer is gone, you lose him, and he will turn to other offerings."

Services include the care of guests beyond the salon door. Every consumer, you know it by yourself is a constant bombardment of stimuli exposed him to see the quality of a competing offer. If you long enough "shot", you bend and you buy. If we allow our customers to own for long, if we do not put us in mind, customers are one day away and buy elsewhere. With the support of the saloon door, we activate dormant customers with offers and promotions and get them back into the salon. Even with a high discount does this acquisition the company a fraction of that spend what it would have to get a new customer in the salon.

"entrepreneurs can be divided into three groups: the first group determines the action and the second group observed the events, and most of the rest would like to know what happened. No. The service is cheap hairdresser its development opportunities in the Increase the service quality and professional look. This is charged to the hairdressers, the position itself and not with a strong image in the market are present.

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For the fourth time the action will mark Christmas at Aveda Concept Salon in Hairdressers Gress Esslingen. Our client gifts to the families coming from low-income children of the Theodor-Rothschild-house to hang their name on our Christmas tree.



The gifts will be collected until on 21.12.2009 under the tree. A delegation of children and educators bring the institution on behalf of all children from the gifts. The distribution is in the family circle.

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Gress Hairdressers on the economy Junior Ball on Saturday, 11.07.2009 in Esslingen district court.

Julie Spataro, Julie and Jessica Krause Handrych the team Gress Aveda Concept Salon Hairdressers the visitors the ball between 19 und 2 clock stood in the morning with make-up and brushes available. After initially was cautious and sporadic visits to the end of the buffet, the women's movement in the world who saw to it that had "three of Gress' have their hands full. The atmosphere was great because the district court Esslingen after the renovation a beautiful location for a ball, usually the district court is not rented out, but was for the WJ Esslingen made in the past five years, an exception.

Congratulations on this framework to Cornel Pottgiesser , who was raised on the evening Ball in the senatorial order.

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Gress Gress Hairdressers Hairdressers - The Team 2009














After some adjustments the team complete again. Even our mascot has mercy and accepted the photographer, although the look longingly out towards security blanket.

Standing behind: Ahmet Sarimehmed (Trainee), Isabelle Mauser (trainees), Peter Gress, Jessica Krause (stylist), Juliane Handrych (stylist and trainer), Julia Spataro (champion)
Kneeling: Isabelle Mayer (trainees), Gretchen Sidorov (trainees), Bettina Gress, Dunya Muhammad (trainees), Joana bag (stylist)
lying: Ellen Harriman (trainees)

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Esslinger The long shopping night gets a marketing event for Gress Hairdressers Hairdressers


ES has sparkled in Esslingen am Saturday, 09/12/2009 . The railway station road, you could easily rename pointed caps-Allee. Over 30 Cone Lights stood outside the shops and have conjured up a wonderful atmosphere. The mood was relaxed, calm and people have to drift by and with this sentiment in the shops, cafes and restaurants. Has been looking great, the city so late so crowded with people.
On my way to Widmayer sausage as I have the construction work in the upper stream and around the butcher Athleteneck around watching. Floodlights were erected promised a festive lighting.

All over the pedestrian bustle reigned, only the horse-market was once again nothing happening. Yawning darkness reigned until our light installation lit-yourself. 250 orange balloons were surrounded by four cones, lit by two spotlights and flanked by a small bar and bistro tables. So at least the place was in front of our room bathed in orange light and visible from afar. In so far thanks to all local business people for the darkness that surround the horse-market: we have been all the more better seen from a distance! Many have photographed a television camera from R-TV, we have seen. So far, so good!
turnover was not our primary goal. Up to 21 clock we had the shop completely, then presentation was announced. By 23 clock then nobody wanted to have their hair cut. At this time we are already associated with some visitors skew been opposed. The People's Party took over the regiment. We have seen it, mined, and the black from the back entrance to the Horse Market "Hadesle" made. Many of our balloons, we have given away to children. Actually I wanted to fly all the balloons, but was held by a nice gentleman like this. He wanted the balloons for an action in kindergarten, so we have decided not to air.

Beautiful pictures and a video amateurish - I admit it - offer several beautiful impressions. I've tasted blood. Next year we do a really official light installation that we will connect with some marketing activities. It remains to be seen whether a joint action with the business people at the Horse Market will be possible. It would be desirable, because the road currently living well below their potential. New shops are sung and unsung, and they sang and go without fanfare. This is a shame because too many business people are - not only on Roßmarkt - convinced of what they do produce, sell, serve and advise completely convinced. So convinced that they mean no marketing, no need for public relations. If the business is then in the pants, all other circumstances, life and the wicked witch is to blame.

Contact: Peter Gress

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Reduced training as a solution


The reduced hairdressing training, in my opinion a very good approach to solving the skills shortages. I have during my training activities often experienced that trainees work for some just could not warm up. I'm doing it myself Sun I like the work rub hair and films do not share, I never liked it. Cutting hair and long hair stick - yes, that was my thing. As Ferber I would have been totally wrong choice, one that communicates with the tennis racket in hand on the football field. Rather than defend

positions with violence and the difficulties we may discuss before they occur, it would be refreshing if the solution would handle the quality issue in the hairdressing training with a little more experimentation. The defenders of the existing system know as little as the innovator, whether the chosen path for the duration of the right. The amendments to existing measures has one disadvantage: you do not know the outcome. Circumstances and situations develop the parameters of continuous change - as in real life.

It hurts of course not, if the training is highly diversified. But what benefits knowledge about hair replacement parts if the salon offers no hair replacement parts? What use is knowledge of hair extensions, if the company's core competence is not seen in this service? Why cosmetics, if that is not offered in the salon? It would be useful to train all hair services as intensively as possible: haircut, hair color theory and practice, highlights, styling and finish, sales and finally the necessary social skills in dealing with customers. That is one side of the qualifying medal, the other is strengthening the training of trainers, because if all possible mass appeal and levels should be kept on, nothing will change key ..

If employees need when moving to another room addition, you can be the new company is specially trained. No Hairdressers business in Germany will rely on the information conveyed in the vocational school expertise.


The world of Färbespezialisten
Although hair cut the hairdresser service excellence, many trainees do not feel comfortable with it. They turn better. Why should such a Haarfärbetalent not get a chance to get a good paying job? With a full-color it can be very relaxed work, can delegate many decisions: color shelf management, purchase order, internal training, training in the color range, assistant training for interested new trainees. Farbrtrainer / in would also be a great career opportunity. this, there are training at Aveda, Wella, L'Oreal and probably every other hairdresser training institute in Germany.
lets you have the color specialist with the development of new color in your salon services, such as rapid techniques for people with limited time. Fast in execution, low cost, less cost of sales, a lot of returns. Color correction is a major issue: the "hair colors Doctor" discolored hair brings back all right. Or help your customers with the "Project Natural color" can grow in the hair color: strands in the transition phase, peak color, and later strands or glossing. Services for neck and neck color streaks as a bridge to the next full service are warmly. Do you offer customer orientated services that save money at each visit, increasing for the visit of rhythm. The Haarfärbespezialist should also be responsible for the detailed management of the customer leaves. On the basis of accurate notes can be created more service offerings. This suggests customers competence, they feel cared for.
Marketing can support activities such as the "Project Natural Color with semi-annual or annual flat rates.

The world of styling and make-up art specialists
When the boss, the master or the Altgesellin no time and has a customer needs an updo, she is sent away. If all this a make-up is needed to completely shift is in the shaft. Thus, the usually looks from many salons. This is really bad! The specialization of an additional team member on styling and make-up art worth it for image reasons. A "little make-up" after the haircut, the make-up advice to the ball, a wedding or just for the optimal support of the type - that adds even more image and additional revenue.
about launching Ball: enter local schools and dance collaborations. The girls need an updo, a festive styling, and a subtle make-up. Show off with a small Hairstyle show what is possible. The marketing support the campaign with a special price.
styling and make-up art facilities at balls offers itself as a marketing platform. In the course of the evening occurring disintegration of the visitors are a veritable treasure trove of new customer contacts.
specialists provide professional wedding service. Cooperation with florists, bridal shops and local photographers are obvious. Through agencies to get to cars, horse-drawn carriages, hot air balloons, helicopters, boats. A finder's fee is always given, and again the image and increase sales.
long hair and special occasions provide a good opportunity for the sale of hair jewelry. Specialists can provide regular workshops for customers. You can deal with smoothing, crepe and curling irons, and create new applications. Hey presto, the sales boosted!
Long hair, styling, high stick, make-up art - the themes are a great way to the press "for sale". Before and after photos show what can bring the tuning. Collaborations with photographers to create great family pictures are always good.
specialists know much and have much experience, which in turn make them eminently suitable for staff training. Who knows what can and is proud to share their knowledge to. This completes the cycle of motivation.

I do not think that specialists can only work in the salon, where they were trained. Of course the market is currently small, but this is because there are not enough specialists. If the widespread specialist training begins, we published the job market.

Contact: Peter Gress

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Hairdressing training new impetus


The time pressure in small hairdressing business is a quality improvement over the hairdressing training counterproductive. The head of a small hairdressing company has no time for extensive training. The damage the industry is consequently accepted that many trainees are incomplete or poorly designed and fail in the long term as the industry talent.

Clearly defined eligibility criteria, a concentrated professional and personal skills before entering the pre-training companies, higher education aid and a faster deployment of their customers include the specification. Trainees will be expensive, so expensive that have no choice left but to make them as quickly as possible money makers. This is good for the company and the motivation of the trainees (they are eventually left because of the hair cutting in the profession) and it makes the Hairdressing profession for young people with higher education more interesting. If small businesses want to train, but not all points of the training framework can fully cover, is a privately-organized training network is a viable option.

On Wednesday 8 July 2009 (the date I have extra notes), I spoke to a customer because of our five new trainees. "They represent but a lot of future competition," What can we say? In some cases, it can really happen that people are competitors. But what do I expect? Eternal gratitude? Please! That's the way things go, I'm not allowed to meet in person. It can be really annoying be to get direct competition from former employees. But if you call a conceptually well-positioned company their own, prepared for them, this competition no lasting problems.

The market changes fast these days. If a company has no identifiable design, it will disappear from the market. Who is conditioned and strong holds by making the other run slower or give up. Well-educated young creative people have a lot more air than the average. Stay alert, fresh idea, do you consider self-critical and thus bring constant power. They ensure their success.

The new bosses
the change in training bring those who have had extensive training. Many young leaders remember the good feeling that they had brought their trainers, the first successes. You know how important it is to have had a boss who gave them a little credit for. They bring against their own students the confidence they have experienced. This chance we have every year with our new trainees, and this opportunity we should seize.

selection of trainees
Imagine entirely objective, the question whether they really want to train. Are they aware that they face the young people have a great responsibility. Sure, there are unruly K-chunk among young people, but it has it so no one forced them to adjust. The problem lies in the acquisition, the selection and preliminary training of apprentices. We need young people with social competence: friendliness, courtesy, interest in other people - we need confident and career-oriented young people in our profession. The main school, the traditional pool of our young dry more and more. Secondary school and high school play the main roles. For this target group, new incentives ago. Has to offer our profession today is not enough. Young people tend to see the physical hardships and the low earning potential, as the promised self-realization in a creative Profession. This self-realization, instructors must also admit, otherwise they will remain a meaningless phrase.

The network thought
We need dialogue: with young people, parents, chambers, associations, guilds and schools. I accompany, for example, pupils of grades 8 and 9 as a mentor on their way to training or secondary school, and give assistance in behavior and etiquette, and advise them in preparing their applications. With Gutmenschentum I have not got anything. It is practical self-help that allows for no flowery sayings or cloudy future promise, but clear objectives as a basis of cooperation calls. Hairdressers
entrepreneurs should take advantage of the resource school. The young people some have amazing abilities that have a corresponding sub picture - see the selection of trainees - is perfectly usable. To this end, entrepreneurs are able to connect networks together to give their projects, sustainable and future-oriented education in the hairdressing profession corresponding emphasis. Comprehensive training is possible when many entrepreneurs believe in the sustainability of the network concept. The dual system must be strengthened by this initiative, otherwise changes nothing essential in the hairdressing training. The evolution of educational content has only then a value if the qualifications are also taught.

Trial training
For 13 years we have provided at trial from Gress hairdressers. Trial means the young people a six-month training at a private hairdressing school before getting through to the company. After the basic seminar, the trainees are now able to provide quality services to demanding customers. At the end of the first training year, they qualify by internal performance tests for junior stylists, then every six months they have the opportunity to recommend themselves by appropriate services as a stylist. They are supported by our external coaching program that Motivation for continuous development keeps. Goal is always to build a own client base.

The BANG-network - an example
The BANG-training network in the East Westphalian metal industry is a very successful example of how the trial idea can be successfully used as a supplement to the dual system. In BANG 103 training companies in seven clubs together, who have a joint training center. There, the young people for immediate use in the company to be groomed. And not only that: The network also provides for the continuous training and specialization of young people. Basically is institutionalized, we have established our company in recent years from the gut.

FAN - hairdressing training network
My idea for the implementation of the network concept for the hairdressing profession is FAN. The company, its employees well-trained and constantly make succeed. So a training network makes use of local employed hairdresser companies already sense because the students in the coming years to the rare "commodity" to be. The fact that the power is increased significantly, is an automatic byproduct.

Contact: peter.gress @ gress.de

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Charges basic training or dual system? sparkles


In magazine clips , edition 09.2009, recalls editor Heidi Barbie because the issue has been controversial with the quality training 25 years ago. Original sound from its editorial "? Learn the industry not to"
"Such statements I know this only too well - not out of current discussions and publications, no more than 25 years that I worked in the hairdressing industry!" By this
we see that the efforts and discussions have moved in recent years either in the associations, chambers, or the policy somewhat.

The number of trainees is about 40 000 are still too high for a nationwide high-quality education. This Heidrun Barbie continues:
"poorly trained, paid lousy, they can not appeal to a good hairdresser meet, but make all the quality and thoughtful Image salons life, the existence difficult."

There's something to it! You could turn some screws. The training aid could be increased dramatically, the reason is simple: something expensive to fit it on better! Transferred to the trainers are the forced to train their apprentices as effective as possible in order to develop sales, support the value of the company and provide not only suffice and plaster work. The automatic power training of masters may be suspended. Who wants to train as a champion, you have to develop additional training and qualifications should be tested for its social competence. Many young masters can hardly convey values, because they themselves have hardly any.
There are many opportunities and little courage to change. The Central Association has leveled his own words. Unfortunately, in the wrong direction! The LF can sit out the problem, increase the pressure and force a change. That's not the first time that traditional structures lose control of the changes.

Do you have the impending demise of the music industry still remember? As has tried all means to defend their status quo for decades cemented against obvious changes. The companies have treated their customers as enemies, and it is almost broken. Apple outside the industry and innovative, has shown us how to solve the problems in meeting customer requirements and earn money. iTunes is now the most successful music download platform in the world, since the train for the music industry had been through, the humiliation and the image damage was immense. It has recovered to this day by the disaster.

did three years ago I predicted on mobile phones that Apple with the iPhone the mobile market furor. You have again listened to the customers, the phone emotionally charged and made the mobile network for the customers makes sense. The lag has become the market leader Nokia they have ripped off a delicate piece of the pie. Hardly that Nokia has understood what happened, Apple launches the A-Store pp and with over 65 000 applications for the iPhone again top of the market change. And Apple will gnaw!
Google has made the Internet search. Nike found eco unsexy and has stood up to the production of a "shoe drop". The market did not agree. The shoe is trendy, the boot is produced. Facebook , Flickr, Twitter , blogs - traditional-thinking companies would not come to this type of communication design. The customers they want but not necessarily. As the companies make money from it is their problem, not the customer.

The pressure of the market can not resist the long run. The hairdressing training on the high quality working and forming Hairdressers customers of Appeal and the ZV. I ask the question now of times this page: How long will they still be able to stand against their clients? I quote again Heidi Barbie
"The industry itself, a part of it, create it, reputation and quality to keep the bottom up, because they are "bad apples" approach draws. They provide the consumer a bad performance, which in turn makes it difficult to impose reasonable prices for hairdressing. "

If the number of training contracts will be reduced, for example to 20-25 000, the end result definitely be a better individual training. This reduction is only possible if the barriers for instructors to be higher than they currently are. Those salons that keep their businesses to the employment of apprentices over water must stop looking at how to get along alone. How did she do it their problem, but you can not punish the entire industry.

Contact: peter.gress @ gress.de

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products will be replaced by relations


With the development of the Internet for Web 2.0 users have more control over the products they want to consume. Where this approach developed for the hairdressing industry has yet to be awaited. To understand the background better, we recommend that OTTO Group Trend Survey 2009: The future of ethical consumption in collaboration with Trendbüro . In the Challenge 4: From products to relationships to the following states:

"Ethical consumption must integrate consumer and stakeholder stronger."

Only 60% of respondents think that companies are oriented towards the needs and desires of consumers. To increase the satisfaction of consumers and make more relevant offers to hnen may have to consumers and other stakeholders of companies are more actively involved. cooperate more closely with consumers and stakeholder company, the more important vote of confidence. The handling of personal data is a key sticking point. 85% of respondents are concerned about the security of their data. This is confidence-building measures are necessary "

The study will be downloaded in full length at trendbuero.com

Contact..: peter.gress @ gress.de

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ES - midnight shopping in Esslingen


On 12 September 2009, in Esslingen the midnight shopping event E S instead of sparkles. At prominent points of the city are light installations, creating a wonderful atmosphere. The Esslinger dealers make the facades of their shops, so we at Gress hairdressers.

Our team is 18-24 Clock for all services. Prior to our salon, we are different-colored light-cones. Several hundred balloons are illuminated in the house color, and we are building out there in addition to a bar. I myself am curious to see which drinks are sold, 'm sure that they taste. The past has been confirmed that hope forever.

Our Juniors are, on this night its most important test after successfully completing its internal performance test. Juniors customers pay - not only that night - 25 € for cut & finish.

Esslingen has developed in recent years very well. The Esslingen City Initiative has gained many new members who join forces for an attractive shopping destination.

is the Esslingen City initiative committed to a vibrant, attractive and vital downtown Esslinger. Originally an advertising community of dedicated retailers has founded the "City" designed to interest group of all industries and urban actors: retail, service, catering and hotel business, industry and trade, real estate, media and culture.

The portrait of the City initiative afford so.
"M it 150 members representing the City initiative, two-thirds of urban retail space and is a recognized interlocutor of city politics and the media with the newly founded city management is an essential central office created been to coordinate the volunteer efforts of members, working groups and executive committee. "

Our partner for the long shopping night is the Esslinger bookstore H. Th. Schmidt on Bahnhofstrasse. Jukia Spataro, our champion, is there from 18 clock with the "Yellow Chair" for hairstyles and make-up consultations. Wherever the "Yellow Chair", it gibgt tips and tricks from Gress hairdressers.

We look forward to welcoming you in Esslingen

Contact: peter.gress @ gress.de

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frustration with the vocational school

isser Here again, the frustration with the training! Not that you understand me wrong: I have no frustration with the young people, I'm frustrated with the vocational school.

Hairdressers-Gress for our internal training system, the main problem lies with the school hours. The needs of our company and the requirements of the school simply does not go. An example: In June 2009 I personally made representations at the vocational school. I must bring 2009/2010 seven trainees in the first and second year of operation contracts in the classes. It looked at first glance be pretty good. It took no few days, then the school hours were changed yet again. I had in the past school year every Friday, four trainees in the school is in the new school year, the same again.

you need to know the following: our trainees are trained trial. Six months external training in the school basement to ensure that all high-quality services can be performed, including hair cutting, styling and finish, immediately after entering the room. Theoretically!
course still lacks the experience, but the foundation is available. The parents pay the school before, Gress hairdressers paid 60 percent of the gross cost over the remaining period of training back to the parents. That makes an average of around 3800 € per trainee, times seven we are at around 26,000 € commitments. Logical that this must also count. On average, young people with school holidays, 'bout, disease are averaging more than three days per week in the salon. There, they will elaborate not only stylists and masters, but also build yourself a customer base. For this is just not much time, because the turnover of the company and the enthusiasm of the trainees may not suffer, he is supposed to grow this way. And the system is to ensure that we "produce" himself qualified staff.

it annoys me when the school's more and more of my training takes time away. If I hire a real student, shortened it to two and a half years when I will qualify even a high school, is the most raced for two years now, through the training. Am I qualified group can continue with my plans left out? This can I do not, because the main school is a supplier to the majority of our trainees dry out significantly in the coming years. This is not only a social and community, but also a serious economic problem for craftsmen. Gress hairdressers will have no alternative than to allow no more training time reductions. That will not taste the new generation of apprentice, but the economic interests of the company will prevail.

Contact: peter.gress @ gress.de

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Listening is the key to success

What do customers? How many pointless surveys and interviews have been made to this topic? Trillions of letters in drawers fade. And many more to follow. It is quite simple: Customers want love and they want to be taken seriously!

reactions of other people are always a reflection of their own behavior. Most companies try to spoon-feed their customers on their terms. They dictate the rules, customers do not accept, they demand even in many cases out to resist. Complaints are not taken seriously, issues perceived as a nuisance and constructive criticism are not many companies interested. Instead of using the customer requirements as an opportunity for improvement, they are taken away, and thus missed a chance to communicate with oncoming traffic. Hardly any company is as innovative and clever, that you will forgive almost anything. Apple is such a case, the products are exactly what you want that people need. But most are far less brilliant, located more in the Me-Too range. Actually, the no other choice than to their customers very, very carefully deal, because the offered products can be purchased anywhere in a similar way. The grant to the customer is crucial in this case. Those who have treated his customers well, is nice and listens to is success. The quality of the service or product provided.

place from Google Product cereal bars 106 000 entries. WLW lists 20 manufacturers. 20 cereal bars are to be so different that they have an independent stand-alone image and should have a distinctive effect? Well thank you too! The manufacturers say the market, so we consumers need the product. Has anyone asked the consumers? No.

We are in our hairdressing business every day the same challenge. Certainly we hear is not always good enough time, we are human beings with all faults. But we do understand our customers know more about their needs, create products that are market-driven. The hairdressing industry is highly competitive. Each offers the same benefits in principle, some are better than the competitors, the other less expensive. But it is accessible from hair, hair color, reshape hair style my hair. Hair and granola bars to be sold before the same question: How do we differentiate ourselves from competitors? It is only by employees, through the human factor in customer relations. Sure, marketing is one of them, advertising must be switched and the site be maintained. Many details of the company play into their hands. But nothing, absolutely nothing is more important than the respectful contact from person to person.

Inreressantes contributes economic change.

Contact: peter.gress @ gress.de

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The yellow chair

The yellow chair is a long a Period designed marketing concept of Gress hairdressers. The yellow chair is so yellow because it is to attract attention. He shines in the summer in open-air operation, bringing the fall and winter indoor one spot of color in the locations. What basic idea we have with the yellow chair?

hairdressing services to potential new customers can experience visually and tactilely. An ad in the newspaper with the motto "We make beautiful hair cuts" usually brings no response. An exception is the price advertising, as has the cost-conscious consumers a comparison. The trend affine and experimental customer takes these advertisements do not even notice. As hairdressers Gress has a very high price level, we need to concern to us right customer with sustainable actions. But back to the yellow chair ...

Normally power on the trade show, demonstrated at a consumer fair, wedding fair or similar. The flow of visitors, we can not influence in this case. So, we believe that we have to go where the customers are. In summer, weather permitting, city festivals, civic celebrations, cultural nights, so days of action of any kind
In autumn and winter, we select from shops in Esslingen, which carry with us a suitable action. When booksellers agreed to specific rows of books, the men's outfitters on type advice on business, in the boutique for Topic trend, the optician typology - if the idea is once angesponnen and contacts are linked to business people to the other applications are possible by itself.

Now this would be only half the gag. Rounding will be sent to an assistant who is filming the action with a simple flip camcorder . The super easy to use, its functions to concentrate on and off and zoom. A simple additional function is on the built-in USB flash drive: convert without additional expense or complicated editing of the footage The Flip the video to the MPEG4 format, which can then be easily and immediately upload it to Youtube. Each protagonist on the yellow Chair receives from us his personal video URL that she / he send it by e-mail to family, friends and acquaintances. That we distributed during the campaign information material at our salon is self

Gress Hairdressers offers constantly in action, events and culture. Depending on the program, we combine the information issued with savings, invitations and discounts on the initial visit. In many cases we can negotiate with our partners additional benefits for customers. By building a network there are always new synergies for the companies involved.

Contact: peter.gress @ gress.de

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Idea Bank - "My first hair cut"

Marketing drives the business. Forming only, whose company runs. Good marketing works, average always-more-from-same-marketing is the people's nerves. Noch 'ne bulk mail? Another super-duper-voucher campaign, or a raffle with fabulous profits? That may be what the marketing mix for a Grand. But not for SMEs! Here are ideas, funny, weird, wild and crazy ideas that should have but one thing: a reference to the company.


For example: "My first hair cut"

Our latest action of the first free haircut . Of course, would be it's not funny, just ask any money for the haircut. We take pictures of the action during the hair cut and print a picture that is titled "My first hair cut". One of the strands of cut hair or to keep us in a Zellglasbeutelchen, tied with a beautiful Bastbändelchen. The purse we stick to an extra for this action printed card insert it along with the image in a hairdressers Gress envelope and hand it to the mother. You can now glue the entire construct in the children's album, or use the parts for free gusto.

With this action we make any money, but we put a friendly company. Mama Papa and see through the indicated target, to make them customers, but they accept it because we do something good for their child. Actions to and with children release emotions that in turn make for a stronger attachment to the company.

Contact: peter.gress @ gress.de

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FAN - hairdressing training network

The basis of sustainable business is people. As consumers, they are the market, as critics shape the market and as part of value chains to produce goods and services for the market. Consumers have money, companies have a market, they have none, company difficulties.

sylviculture economica
in forestry has, enforced economies of the publication of Hans Carl Carlo joke '"Sylvicultura economica" in 1713, sustained. Did you cut down before haphazardly, to build ships and to fire furnaces, was from that time only beaten what was elsewhere reforested. Therefore, we have still enough forest. The quantity of training contracts is the death of quality education, in the case of the hairdresser training revolves around this law. Too many poorly educated young hairdressers are annihilated, equity capital. Expand the economy, and thus draw money out of official circulation, the business-operating Hairdressers companies could desperately need. But as I said in a previous article, the barbers are to blame for this situation myself.

The situation
Most hairdressers work bosses and fellow full-time to customers. The training of apprentices runs alongside. Since no one has time to stand by the apprentice and teach him what he needs to know about him / her as soon as possible to allow work on clients. Here, we assume that bosses no malicious intent, they can organize not only different. The will is always there, but the mental and physical load limit is defined by the constant pressure in the salon very soon achieved. Is already no time for the specialized training available, the situation often exacerbated by the lack of social skills of young people. For the conscious training of soft skills such as friendliness, courtesy, helpfulness and the foundations of a professional communication with customers and colleagues simply lack the time in the salon.

to training networks help
is against the background of this problem is the way to joint actions of education willing entrepreneurs: the formation of local or regional training networks can help to increase the technical quality and the social skills of trainees. The central primary education in Technical theory and practice, and the training of social skills in a continuous flow are the most important steps on the path to competent trainees. And competence they must prove all they want in their job performance over time. A network draws on the knowledge and skills of many companies, and that makes the training effective.

Contact: peter.gress @ gress.de

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trial training - work it?

Yes, it works! Professional Hairdressing basic education advance in concentrated form creates powerful people. Details on the possible construction trialer training in the hairdressing industry, see this article: career prospects, or at Amsel and just plaster Lavamat Turbo? let

error culture and power control in the company
The students work freely to customers has not been proven in recent years. Continuous performance monitoring is vital. But trainers need tact, so that the control is not perceived as patronizing. There is an element of development that only the learned, the mistakes. As each student makes mistakes, he may also make them. By mistake, one learns that old adage is always up to date. It takes a high error culture in the company, underpinned by growing fast and secure power must be.

company must make the students realize that they have lined up to meet customer needs. What is one of these customers want? Customers want to be seen! Go shopping in a company of their choice. In many cases, they are not aware of but ignored. Hopefully they will find jobs, they come to them, indicate that they are seen as a customer happy, and the endeavor to fulfill all their wishes have sound advice and above all listen. Sage are friendly and helpful, but are not submissive. Submissive was yesterday, customers appreciate talking to on the same footing. In most Cases, they are served by the Egalos that make their job, but bring them otherwise no great interest contrary. The Internally there denounced it unfortunately. I estimate their numbers exactly as high as that of those called (for the hairdressing industry here details of an investigation) . Entrepreneurs are welcome to do that the proportion of those called to be higher, simply will not do that. With such, that is sustainable, action should be started much earlier than in training. Here, family and school are in demand, with en emphasis is on the family. The school can fertilize only what has been sown in the family. At harvest, the employees themselves have interested be. This impulse can cause no one else.

Many entrepreneurs and executives with the motivation wave lobe. Who does not want by itself, is motivated! Basta! Offense is motivated because even the laziest and unfriendly staff: he wants to keep his unfriendly and lazy.
Ralf Nemeczek has developed a pretty picture: "Who's on the wrong club on the wrong playing field can never deliver maximum performance." Beware, therefore, against people in their company set that do not meet their skills needs. You can not make them fit. In this case, the round was not into the square.

Contact: peter.gress@gress.de

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Click here for the long video montage of the performance

http://www.youtube.com/watch?v=nkVCFcQCgYQ

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VIVA LA VIDA FRIDUCHA

Frida Kahlo - the most famous Mexican painter, one of the most exotic women of her time, Master of self-presentation. She decorated the truth, they invented new, cut them, split them up and challenged them - they dated their date of birth to the Mexican Revolution and painted her reality as she experienced it. "Her art," said Andre Breton "is like a colored ribbon around a bomb."

hope I will, I will joyfully experience the outlet, and hopefully I'll never zurück.Nur a worries me: Please do not supine, please do not bury me in the back position! Far too often I have suffered in this unfortunate situation.

So burns me please! FRIDA

"I am in my life been affected by two major accidents. One happened when I was run over by a tram, the other is Diego, "said Frida Kahlo and the accidents of her life from childhood through the permanent ubiquity of physical decay and loss. For months, she was bound by the consequences of the accident again and again to the bed, but she found death with sarcasm and biting sarcasm. Frida was a paradox, which proves in the best of what it means to deal with attitude and will power consciously rebel against a destiny.

The audience sits at a height of 1.20 m, looking into a white room and watching two players who are the eyes of the audience on four sides . Deliver In a doubling of the figure reflect the Kahlo, remember and play a biography between self-loathing and lust for life.

"For Paris, New York or London, death is a word that you avoid because it burns the lips. The Mexican looks, caresses, teases, celebrates it, sleeps with him, he is his favorite toys and his most faithful lover "(Octavio Paz)
" Viva. la vida Friducha "questioned our relationship with life and death. With elements of the puppet / object theater, projections and physical theater created two players through the life of Frida Kahlo performative Requiem.

staging / texts: Katja Fillmann
Drama: Isabelle Stolzenburg / Julia Giesbert
Facilities: Cordula Körber
Video & Music: Steffen Dost

dramaturgy Christian Weiss

A production of the LOT-Theater
Funded by: Lower Saxony, Lower Saxony Lottostiftung

Premiere: 29.01.2009 LOT-Theater Braunschweig

Further performances:
30.01. / 31.01. / 01.02. / 07.05. / 08.05. / 09.05. / 10/5/2009 a 20 clock
LOT-Theater / Kaffeetwete 4 / 38100 Braunschweig
Tickets: 0531st 17 353 / http://www.lot-theater.de/

Among the artists:

Katja Fillmann (staging, text) * 1972, independent director and lives in Berlin. Dipl. Applied Cultural Studies at the University of Hildesheim. Scholarship to study acting (by Lecoq) at the Hogeschool voor de Kunsten, Utrecht, Holland; teaching at the Department of Theatre and Media Studies at the University of Hildesheim, an actress in theater aspic, assistant director at the Theater Basel, led by Stefan

Bachmann; scholarship at the International Forum of the Berlin Theatre Meeting `06 and invited to the Young Directors' Laboratory 06 of the Lincoln Center, New York.
including productions at the Theater Basel, Theater am Neumarkt Zurich, Theater an der Parkaue Berlin, Theater in Essen, DT-Göttingen, Theatre Giessen. Free productions with Herwig Ursin and Ariane

Andereggen in Basel, with the formation Vroom at

Gessnerallee Zurich, Laboutique Berlin, Rogerio Nuno Costa, dance factory Berlin / Gallery ZDB, Lisbon.

Cordula Körber (equipment) in 1978, lives in Cologne,

stage and costume studies at the College of Fine Arts in Dresden, Accademia di Brera in Milan and at the University of Film and Television in Potsdam. Then prop assistant at the Theatre including dinner at Raymond Bauer and Thomas Thirty acres. Facilities at the spectacle

food, Semper Opera Dresden, the Folkwang Hochschule in Essen, in collaboration with the Festival Melez including Miriam Strunk, Henner Kallmeyer, Annette and Matt Pullen Kaschig. Together with Katja Fillmann she worked at the City Theatre Casting lives for "Miss Julie.

Steffen Dost (Video & Music) * 1973 in Berlin. Work in the areas

Drama / Music / radio drama / Film, Video / Graphics Since '92 as a freelance artist and illustrator. active. Since '94 theater musicians and performers in the off-theater. worked since 2000 and others as a filmmaker and video artist. Co-founder of independent theater groups boxing team, Berlin, and the standard Head Company, Hildesheim. Productions including Theatre aspic, Hildesheim and local theater / Tel Aviv; rather Gorilla / Rotterdam, Matthias von Hartz on luzernertheater and the Sophiensaelen, Berlin, Theater der Welt Dusseldorf; acting Hannover, working with Katja Fillmann at the Theater Basel and various productions at the City Theatre Hildesheim, play food, Deutsches Theater, Göttingen, as well as short films for the project "hamlet_X" / Herbert Fritsch.

Christian White (drama) * 1978, lives in Brunswick. Studied literature, linguistics and history at the Universities of Freiburg and Brunswick. He worked as a director and production assistant at the Theater Freiburg and others at the festival theater (Rimini Protokoll). In 2000 he founded the theater is more visible, and since then artistic director of the group. Since 2002 he works more visible as a freelance director in the theater, the theater Freiburg, and above all with their own production. Scholarship at the International Forum of the Berlin Theatre Meeting `06; lecturer at the HBK-Braunschweig. From August 2007 to January 2009: dramaturge at LOT-Theater Braunschweig, responsible for program and artistic concepts.

Giesbert Julia (actor) * 1978, studied Communication Sciences in Berlin and Barcelona, studied puppetry in Berlin at the Academy of Dramatic Arts "Ernst Busch". She is a freelance puppeteer and actress and lives in Berlin. She has worked with Jarg Pataki at the Theater Freiburg and, most recently with Michael Bird (Family seam) in the masque 'The Broken Jug ".

Isabelle Stolzenburg (actor) * 1980, studied applied cultural sciences and aesthetic practice at the University of Hildesheim, studied drama and physical theater (by Lecoq) at the Hogeschool voor de Kunsten, Utrecht, the Netherlands and the Ecole International de Theatre (Lassaad) "in Brussels. She works as a freelance actress and drama teacher, including "working group 2" in Göttingen.

La Requiem-one meeting:

A: How does it feel to die of ?

B: Do we know when we die?

C: Even after death, can it look as if the body is trying to do some last minute announcements. Acids in the blood cause a contraction of the pharyngeal muscles, and there are gurgling sounds. When contraction the laryngeal muscles, it may even happen that the dead man screams loudly.

A: How do you know that you're dead?

D: Is there a convenient time for death? .. So, it is better a child dies or

old man? ... Or now days due, it is dying is better in the morning or evening, at night so unlikely?

A: How would I live my life if I knew when I die?

B: Would you's live differently?

A: I do not know, that was the question. Would you
do know the date?

B: No, that would be totally stressful

C: Did the death of a color? Is death and hell

warm?

B: Is death exhausting?

D: When does death?

B: The body can not shed many hours after the death of tears. From the eyeball fluid occurs. In case of doubt one should turn the head of the dead. The eyes must remain motionless stand in their sockets. A reaction which is commonly known as doll's eyes phenomenon.

to A. In the second Death weeks swollen abdomen, scrotum, breasts, eyes and tongue, so that the corpse back and forth

C: Can I choose again if the death has already begun?
How does it feel good to be in the casket or to be burned?

D: What would you like to bring to his death?

B:-I was once as a child in an excavation of a Roman settlement. Then I asked myself: if people dig in 1000 years, our house, how will they know that I lived there? I have a thick felt pen and made written under the stone windowsill: Katie has since her room.

A: A doctor sat in Düsseldorf Bedpost dying patients highly sensitive scales. At the moment of death he was able to determine in all cases a weight loss of 21 grams.

C: I meet all again? How old am I and my grandma?

B: I do when I'm dead, seen on the earth?
I see what the survivors so?
it fly then?

A: Does the time still a role?

C: I think death is something warm and pleasant, perhaps dark, but a pleasant night, the moment of dying is rising.

D: I wonder if it's true, maybe there is nothing-nothing but what is now a look
organization to find out because then the whole his people? I find difficult

A: I like the idea that there is a grave where there are all these guys, then rogues, the bad and the good guys, that's funny. Perhaps then, everyone has their own death kingdom, as he conceives it.

B: I think that I simply falls apart, and that is something I can not imagine, but I hope my energy, or something that is good for something else, maybe a worm or memories.

C: How do you live in death?

D: Is the death of the contrast between life
If life is fleeting, is death ever?

B: children, this seems to me as a real opportunity to pass me.
is the transient but the motivation to create something as a counter-movement.

A: Bring it bad luck to talk about death, calls to bring about death?

B: Can not be killed in his life?
I've ever killed an ant, even a spider ... is such a thing be avoided?

D: Is death really difficult for others than for oneself? Or is it more difficult for me because my death is difficult for others?

B: I have a responsibility for my death, or just happened to me?

A: What to do with the suffering of death

C: Is death a punishment or reward

A: What to do with me when I'm dead
D: If the death is salvation, then why does no one die?

A: So I want to rot in the ground. So I can be food for others, that would somehow make sense.

C: So I want to be burned, that's nice and warm

A: I would be too hot

B: I's would love if it were a bird bath on my grave because I'm a happy man.

A: If I must die, then I would simply disappear, like the Indians. Climb a mountain and waits for one to take the gods themselves.

C: My grandmother was dying in front of a glass of champagne to drink and then she died.

D: At Christmas, many people surely die, because they alone are

A: I would like to have something warm to when I was in the coffin.

D: So simple coffin, nice wood, no white paint or gold handles, very classic. Attracted? Something nice, but not now simply a dress with spaghetti straps,
Much like flowers, not too many people. Where? Maybe back to the village where I come from, but that's hard to know who has more right to my death, what about friends? And after a hard, do not dance, maybe, but music.
a man burn that has something damning, I like the idea: earth to earth.

B: So I want the first time left to the other, except I want to be burned. But what they really care about my dress, so white shirt and black pants.

A: I would rather something colorful.

B: Who is to come, I leave that other, I'd be happy already and I think that is good if you dance then I would also like to do then.

A Could you imagine you also donate to science?

B
donate Not now as a crash test dummy, but organs that would somehow make sense. So for more than a crash test.
As long as the vigil is kept, but oh so that's not in organ donation, that must then ratzfatz.

D: I'll hang on my life

A is dying, I think very lonely,

C: I think when you die then there is always the moment of exhaustion. You're tired. But make the decision to let go, it must be very tiring, I think then it's ok. Anyway, I imagine it to be so.

B But if you can let go, but your body is not easy and you will only're still pain.

D: How does the disease look at life

A: Great facility, great Feelings? This is probably chosen to live in the face of death.
... If I leave somewhere, I sometimes wonder that was the last moment with the other, what was the final gesture, etc. What would now be left?