the might know: In the salon everyday life, alternating success with total flops in advertising, marketing, events, media relations, employee development, needs and training, strategy and business management. Chef hear a lot of interest, collect ideas, promises and forfeited doctrines begins, euphoric with the implementation of nowhere and is still correct. Just stupid, that the activities usually do not follow a strategy and disappear on the road to nowhere in the sinking. Mark Twain said: ". When they had lost sight of the goal, they redoubled their efforts,"
six stages are available for collection of ideas, analysis, policy, game plan and action. For an effective public relations, you need a concept and a business objective you may arrange your activities. Check your business: what's happening and if so, it is interesting enough to encourage journalists to report on your company? Nothing happens? Then make sure you have something to say! A powerful public relations needs a powerful business concept.
spiders you to organize your thoughts and blocks. Limits you need at this point of the trial to follow any of those will come later on its own. How much time do you need for this game also plays no role. The phase of the game is over then if you can think of nothing more.
you think of anything? There are several remedies: Set up a creative corner. To paint a wall red to, build a tent to the office, put on your creative eye, you look out the window. Or go into the bathtub, walk through the vineyards, alternatively, on the beach or even in flat country. Take and share bus, tram, you are in the park, look for new ways in your town, you play with your children or sit on a lonely mountain top.
Do things you've always done, but they do it differently and make you as often the opposite of your daily routines. Give your brain food in the form of different impressions, otherwise it can not think creatively!
Looking so your starting points, To do so, develop concrete ideas and start the action when you have something to say Profound. Avoid insubstantial news, nothing journalists hate more than unimportant drivel. Share your information with: professional, to the point, without the waffle and large-track demeanor. Hold on just the facts! Focus your text and limit yourself to 300 words or one A4 page.
professional color pictures are mandatory addition, either as an attachment to the mail, a high-resolution download from your website or in paper form. Do not send snapshots, lenticular or dwarf pictures where you can see almost nothing.
The local press is your Primary partner, you are therefore directed in the first step up a local mailing list. He should be fundamentally equipped really so that you can keep in contact regularly. Rather small and fine instead of big and useless. Ask jurisdiction in those publishing houses, which editor for wel-che topics. Let us give name, extension, fax and e-mail address. It is very important: you do not terrorizing journalists by phone!
Build a cooperative relationship with the press on. Avoid coercion and threats, as this is guaranteed as own goal back at you. Be a partner, you will understand you but not the editor of its Readers Len satisfactory has, praise when the article was good, and above all: Think like a reader when you prepare your press release!
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