Does the Internet the hoped-for democracy in communication with the customer?
What conditions should you so that your public relations on the Internet is more effective? What options are there? How can they use? Does this at all what or is it just gimmick? The questions I would like for you and with you . Clarify
could Until recently, only large companies can afford the constant and extensive contact with their customers, now is the chance to small businesses offen.Ich wants to help you to get to know the most important functions of the new communication before you into the adventure social Networkin overthrow g. Prerequisite for modern communication on the Internet is a corporate website . It is your business card in the digital world, and it is now essential for the acquisition of new customers. Working with digital media can be time consuming depending on the size, in return for the most basic features for free. You have many options connect with potential customers in contact, and as always, if there are many possibilities open up, you're spoiled for choice. If you have a clear picture gives you outline your communication strategy. Do not be afraid of making mistakes and take it with enthusiasm, that's half the battle.
Professional requirements for your website
Do yourself a favor and do not let your site make from a friend who makes the evening ". They will not perform its function. Think you look for a professional and competent professional who will do this for you. As a specialist, he ensures, among other things, that your site Google is found. These are in addition to a specially optimized Render also recognition words stored to help so-called Keyword s, Google, classify and categorize your website. This is important because it's your goal, potential new customers to make to your site carefully. Google is the benchmark in Internet search, and if Google finds your site is not as if she were not present.
oversize cargo Your website does not mean you are limited to important information. Offer your visitors a clear typeface, consistent font sizes, a quiet typography, a light background and black letters. Make sure that your address, Your phone number and e-mail address on each side are visible. This saves your users time and increases your chance of a contact. Consider why visitors should just get to your page, and then make them easy to find this reason. Do not use gimmicks that flash, and to encourage sound funny, it's the users on my nerves. They are only interested to find important information quickly and easily. Who wants to be entertained, other sources familiar with as a hairdresser's website.
Flash or HTML - important differences in programming
Both Flash and HTML can be used to create a Web page. With Flash can create rich content in HTML using the graphics are rather limited. Programmed entirely in Flash websites are smart to see some very cool, but they are ignored by Google. You can identify these websites in mind that no matter what the content click the address in the search bar remains the same. From Google and the Google bot sends to pass that scans your site for new content. If your page does nothing, Google ranks them as uninteresting. They slide in the search results down. This is precisely the problem of Flash pages, Google can not read them. Changes in Flash pages, you can not also own . Make Functional and is targeted to program in HTML with a stored Web content management system (WCMS). With the right configuration, each base their own address, Google was happy at the beginning and then you because you are in the list of Google search results above.
you can customize your webmaster by using templates within the WCMS input screens that allow you to update content or create new pages yourself. The site should be programmed and load pages quickly clicked for all major search engines . This includes a navigation bar, her name deserves. You flip through menus or lists (???) elegant and intuitive through your pages.
E-Mail Newsletter
Professional software enables you to inform your customers about what is around your company around. A E-mail News Lette r is the classic in digital communication. It is the simplest and most direct way to get in touch with your customers and inform them about offers and events. Send your customers but for example two to four times a year, a fashion newsletter. The publication, you can plan long term for large shipping distances, so you come in the preparation under pressure. Professional newsletter software allows you to complete Personalization of each e-mail with a large address list. An important feature is the success evaluation. The stats section to learn how many of the addressees of the newsletter are open one or more times and which of the available links they have visited. Zeitgemäße Software bietet Ihnen darüber hinaus zusätzliche Funktionen für Online-Kundenumfragen, für die Organisation von Brief- und Postkartenmailings sowie SMS- und Faxdienste für Ihre Kunden. Even if you focus solely on e-mails, e-mail newsletter is one of the major communication tools in public relations. (Singing)
Twitter Twitter is
a form of short communications and Twitter is free. Register with a valid e-mail address with Twitter, you enter a self-selected user name and go for it. You have any message for a limited number of characters available. Write about something that interests you and you wait for your first audience (Followers). These are people find that what you write interesting. You can not block unwanted followers, thereby to control the quality of your followers. They themselves can in turn be followers, but need not. The control remains fully in Ihnen.Der benefits of Twitter is to get connected with people thus creating multipliers. Stay quotable, because Google reads ever. My advice: Do not write about something that already do many others. Specialize in a topic that suits you and your company.
For Twitter, there are now numerous Apps that make life with the micro-bloggers more easily and effectively.
Blog
A blog, you can compare it to a diary. The blogging software is often free, she has won all the necessary features such as photo upload, video integration and linking. Log on to Blogger.com, for example, you can download the software fill out immediately after the use of your profile. Write about developments in your company, or if you have a special theme - in my case, the and training and digital marketing - write to your posts. If you wrote an article on your blog ready to report it to your followers via Twitter. To provide for full links, feed and Google can benefit your company. A perfect match you land, if Twitter and your blog theme harmony.
To further optimize your blog to give you some free press portal e are available on the Internet.
Flickr
Flickr is a commercial Internet service portal where you can publish digital and digitized images. Sorted by topic, show the world pictures of your events, concerts, tours, activities, hairstyles, shows. Create albums and collections and sort them into categories so that your images can also be found by keyword. The crazy thing is that every picture and every album has its own ID, you can use for other links in your communication network.
If you should have held an event to experience the world. Write an article about the event in your blog, download the images on your flickr page up, sort, name tag, and publish it. After uploading new pictures you announce your followers via the Twitter. Rename images with ever your business name, date and name of the event. Make sure that Google over and over again from your company reads, and if only in the caption
Facebook the MySpace is for the rich, this is the result of the study by U.S. analyst Nielsen. There is no survey that states that in Germany is so, but even without this categorization is Facebook the most important private contact platform. You log in using your email address, choose a password and define your Profile. Start by looking for friends and to make them your friends. These friends in turn have friends you want to meet you. Facebook reports that and gives you the opportunity to make them your friends. Also, be selective and make friends here are not random. As in real life, people should allow you to adjust to also surround you.
you can mail directly to each other on Facebook, without going back to your regular e-mail program must. Whether you want to present unfiltered, with all your Privatissima is yours. But do not worry, with the function of privacy settings on Facebook, you retain control of your data.
YouTube
YouTube is a video platform that contains a huge conglomeration of videos, films, film snippets, commercials. If you like to own a digital camera to work, or if you can film your marketing campaigns by some professional video, you can download these movies as a communication support on YouTube. Each film gets its own address (as the pictures on flickr), through which you can link the video. Twittering the address of the movies to your followers, or write an article about the event in your blog and / or in the news section of your site. Link to website and blog with each other and both with the YouTube video address. Complicated? This seems the only way to start if the matter is unusual. If you stay tuned soon begin to think consciously link and vote on your promotion to the needs of the Internet.
Linkedin and XING
Facebook What the private sector Linkedin and XING are the business people. After signing up with your e-mail address you create your profile. The more carefully you do this, the easier you make it potentially interested parties to contact you in touch. In addition to personal, professional experience, references, awards and training, you can enter your contact information so you can be contacted directly. On both platforms there is the possibility to join groups that provide information on specific topics. The group hairdressing am I recently joined on XING itself. If you have a need for a separate group, you can set up quickly. If the aims of the party are interesting it will not be long until you find like-minded people who are involved in the success of the group. Basic idea of the groups is the closer integration of contacts and the associated greater impact of the network.
Conclusion
This article is the extended canter through the most important service platforms of the Internet. The selection of the networks is subjective, I use all the tools and social networks described in the part for years am a member. There are plenty of other opportunities to present themselves in the digital world, but hardly a combination that offers a total of an amount of contacts.
Conclusion
If you decide to log into a portal, please read the relevant terms and conditions completely, so you are safe from surprises. Think in your own interest in the Internet social rules such as politeness and respect should be valid. The democracy of the many opportunities for customer communication on the Internet works best with each other, rarely but against each other.
Contact: Peter Gress
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