In magazine clips , edition 09.2009, recalls editor Heidi Barbie because the issue has been controversial with the quality training 25 years ago. Original sound from its editorial "? Learn the industry not to"
"Such statements I know this only too well - not out of current discussions and publications, no more than 25 years that I worked in the hairdressing industry!" By this
we see that the efforts and discussions have moved in recent years either in the associations, chambers, or the policy somewhat.
The number of trainees is about 40 000 are still too high for a nationwide high-quality education. This Heidrun Barbie continues:
"poorly trained, paid lousy, they can not appeal to a good hairdresser meet, but make all the quality and thoughtful Image salons life, the existence difficult."
There's something to it! You could turn some screws. The training aid could be increased dramatically, the reason is simple: something expensive to fit it on better! Transferred to the trainers are the forced to train their apprentices as effective as possible in order to develop sales, support the value of the company and provide not only suffice and plaster work. The automatic power training of masters may be suspended. Who wants to train as a champion, you have to develop additional training and qualifications should be tested for its social competence. Many young masters can hardly convey values, because they themselves have hardly any.
There are many opportunities and little courage to change. The Central Association has leveled his own words. Unfortunately, in the wrong direction! The LF can sit out the problem, increase the pressure and force a change. That's not the first time that traditional structures lose control of the changes.
Do you have the impending demise of the music industry still remember? As has tried all means to defend their status quo for decades cemented against obvious changes. The companies have treated their customers as enemies, and it is almost broken. Apple outside the industry and innovative, has shown us how to solve the problems in meeting customer requirements and earn money. iTunes is now the most successful music download platform in the world, since the train for the music industry had been through, the humiliation and the image damage was immense. It has recovered to this day by the disaster.
did three years ago I predicted on mobile phones that Apple with the iPhone the mobile market furor. You have again listened to the customers, the phone emotionally charged and made the mobile network for the customers makes sense. The lag has become the market leader Nokia they have ripped off a delicate piece of the pie. Hardly that Nokia has understood what happened, Apple launches the A-Store pp and with over 65 000 applications for the iPhone again top of the market change. And Apple will gnaw!
Google has made the Internet search. Nike found eco unsexy and has stood up to the production of a "shoe drop". The market did not agree. The shoe is trendy, the boot is produced. Facebook , Flickr, Twitter , blogs - traditional-thinking companies would not come to this type of communication design. The customers they want but not necessarily. As the companies make money from it is their problem, not the customer.
The pressure of the market can not resist the long run. The hairdressing training on the high quality working and forming Hairdressers customers of Appeal and the ZV. I ask the question now of times this page: How long will they still be able to stand against their clients? I quote again Heidi Barbie
"The industry itself, a part of it, create it, reputation and quality to keep the bottom up, because they are "bad apples" approach draws. They provide the consumer a bad performance, which in turn makes it difficult to impose reasonable prices for hairdressing. "
If the number of training contracts will be reduced, for example to 20-25 000, the end result definitely be a better individual training. This reduction is only possible if the barriers for instructors to be higher than they currently are. Those salons that keep their businesses to the employment of apprentices over water must stop looking at how to get along alone. How did she do it their problem, but you can not punish the entire industry.
Contact: peter.gress @ gress.de
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