Marketing drives the business. Forming only, whose company runs. Good marketing works, average always-more-from-same-marketing is the people's nerves. Noch 'ne bulk mail? Another super-duper-voucher campaign, or a raffle with fabulous profits? That may be what the marketing mix for a Grand. But not for SMEs! Here are ideas, funny, weird, wild and crazy ideas that should have but one thing: a reference to the company.
For example: "My first hair cut"
Our latest action of the first free haircut . Of course, would be it's not funny, just ask any money for the haircut. We take pictures of the action during the hair cut and print a picture that is titled "My first hair cut". One of the strands of cut hair or to keep us in a Zellglasbeutelchen, tied with a beautiful Bastbändelchen. The purse we stick to an extra for this action printed card insert it along with the image in a hairdressers Gress envelope and hand it to the mother. You can now glue the entire construct in the children's album, or use the parts for free gusto.
With this action we make any money, but we put a friendly company. Mama Papa and see through the indicated target, to make them customers, but they accept it because we do something good for their child. Actions to and with children release emotions that in turn make for a stronger attachment to the company.
Contact: peter.gress @ gress.de
0 comments:
Post a Comment