What do customers? How many pointless surveys and interviews have been made to this topic? Trillions of letters in drawers fade. And many more to follow. It is quite simple: Customers want love and they want to be taken seriously!
reactions of other people are always a reflection of their own behavior. Most companies try to spoon-feed their customers on their terms. They dictate the rules, customers do not accept, they demand even in many cases out to resist. Complaints are not taken seriously, issues perceived as a nuisance and constructive criticism are not many companies interested. Instead of using the customer requirements as an opportunity for improvement, they are taken away, and thus missed a chance to communicate with oncoming traffic. Hardly any company is as innovative and clever, that you will forgive almost anything. Apple is such a case, the products are exactly what you want that people need. But most are far less brilliant, located more in the Me-Too range. Actually, the no other choice than to their customers very, very carefully deal, because the offered products can be purchased anywhere in a similar way. The grant to the customer is crucial in this case. Those who have treated his customers well, is nice and listens to is success. The quality of the service or product provided.
place from Google Product cereal bars 106 000 entries. WLW lists 20 manufacturers. 20 cereal bars are to be so different that they have an independent stand-alone image and should have a distinctive effect? Well thank you too! The manufacturers say the market, so we consumers need the product. Has anyone asked the consumers? No.
We are in our hairdressing business every day the same challenge. Certainly we hear is not always good enough time, we are human beings with all faults. But we do understand our customers know more about their needs, create products that are market-driven. The hairdressing industry is highly competitive. Each offers the same benefits in principle, some are better than the competitors, the other less expensive. But it is accessible from hair, hair color, reshape hair style my hair. Hair and granola bars to be sold before the same question: How do we differentiate ourselves from competitors? It is only by employees, through the human factor in customer relations. Sure, marketing is one of them, advertising must be switched and the site be maintained. Many details of the company play into their hands. But nothing, absolutely nothing is more important than the respectful contact from person to person.
Inreressantes contributes economic change.
Contact: peter.gress @ gress.de
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