The yellow chair is a long a Period designed marketing concept of Gress hairdressers. The yellow chair is so yellow because it is to attract attention. He shines in the summer in open-air operation, bringing the fall and winter indoor one spot of color in the locations. What basic idea we have with the yellow chair?
hairdressing services to potential new customers can experience visually and tactilely. An ad in the newspaper with the motto "We make beautiful hair cuts" usually brings no response. An exception is the price advertising, as has the cost-conscious consumers a comparison. The trend affine and experimental customer takes these advertisements do not even notice. As hairdressers Gress has a very high price level, we need to concern to us right customer with sustainable actions. But back to the yellow chair ...
Normally power on the trade show, demonstrated at a consumer fair, wedding fair or similar. The flow of visitors, we can not influence in this case. So, we believe that we have to go where the customers are. In summer, weather permitting, city festivals, civic celebrations, cultural nights, so days of action of any kind
In autumn and winter, we select from shops in Esslingen, which carry with us a suitable action. When booksellers agreed to specific rows of books, the men's outfitters on type advice on business, in the boutique for Topic trend, the optician typology - if the idea is once angesponnen and contacts are linked to business people to the other applications are possible by itself.
Now this would be only half the gag. Rounding will be sent to an assistant who is filming the action with a simple flip camcorder . The super easy to use, its functions to concentrate on and off and zoom. A simple additional function is on the built-in USB flash drive: convert without additional expense or complicated editing of the footage The Flip the video to the MPEG4 format, which can then be easily and immediately upload it to Youtube. Each protagonist on the yellow Chair receives from us his personal video URL that she / he send it by e-mail to family, friends and acquaintances. That we distributed during the campaign information material at our salon is self
Gress Hairdressers offers constantly in action, events and culture. Depending on the program, we combine the information issued with savings, invitations and discounts on the initial visit. In many cases we can negotiate with our partners additional benefits for customers. By building a network there are always new synergies for the companies involved.
Contact: peter.gress @ gress.de
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