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experts interviewed for the / Expert Survey on the White Paper Mobile Tagging

In preparing a white paper on Mobile Tagging in Germany (Europe), the authors would like the vendors in this market given the opportunity to make relevant content available. The aim of the White Paper is, market participants and give here primarily to customers (agencies, brands, consumers, etc.), a readily available overview of the possibilities, chances and risks of mobile tagging.

Please provide quality information available as possible, especially their expert opinion is important to us. References to other sources and experts will help us to draw a comprehensive picture of the Mobile Tagging. Please understand that we can not use your own advertising, not to compromise the independence of the white paper. On the use of the information decided by the team of authors. Usage is under full statement the source.

questions

1. How do you assess the market development for the Mobile Tagging in Germany, in Europe and worldwide (in 2008? 2011?)?
2. What sort of development you for your company / solution in this year / 2011? What promotes
3. , impeding these developments?
4. How do you assess the role of handset manufacturers, such as the mobile phone companies?
5. Who is in the development of the market be the driving force (consumer, telco, mobile phone producer, Publisher, brands, agencies, others)?
6. What advantages do you think proprietary, which Standard codes?
7. will prevail, one of them or will there be a co-existence? Who will prevail and why?
8. your opinion, how important organizations such as MMA, MC2, etc.? What influence can and should exercise it?

these questions, you can download here again as a pdf file here. Please send us your input via email to heike [at] mobile-zeitgeist [dot] com or MHEG [at] tagnition [dot] com.


English version

In the context of the development of a white paper for mobile tagging in Germany (Europe), the authors would like to offer the vendors in the market the opportunity to supply relevant content. The aim of the whitepaper is to provide the market stakeholders, especially the customers (agencies, brands, consumer etc), an easily understandable overview on the possibilities, chances, and risks of Mobile Tagging.

We would appreciate if you could provide us with highly qualified information, in particular your opinion, as an expert, is very valuable for us. Also, references to other sources and experts would support us in developing a most comprehensive view on Mobile Tagging. In order to secure an independent position of the whitepaper, please understand that we cannot include any self-marketing information. The authors only will decide about the use of the information, however, will refer to the source of the information.

Questions

1. What are your predictions on the development of the Mobile Tagging Market in Germany, in Europe and worldwide (in 2008 / until 2011)?
2. What are your expectations for the development of your company in 2008/ until 2011?
3. What will boost and what will prevent this development?
4. What role do you think will wireless companies and mobile phones producers have on this development?
5. Who will drive the market development (consumer, wireless companies, mobile phone producers, publishers, brands, agencies, etc.)?
6. In your opinion, what are the benefits of proprietary and standard codes respectively?
7. Will one of them assert itself or will there be a coexistence of both types? Who will dominate and why?
8th How important do you think are organizations like MMA, MC2, etc.? What influence, if any, should they exert?

You can download these questions as pdf-file here . Please send us your information via e-mail to Heike [at] mobile-zeitgeist [dot] com or MHEG [at] tagnition [dot] com.

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online survey

We, the authors of the white papers you want to include the current awareness and use of mobile tagging in Germany. Unfortunately, there are no comprehensive studies on this, which we should fall back to.

For this reason, we have a short online survey would designed and would be delighted if you take a few minutes to answer our questions. The survey results are published in the free white paper that appears in the spring of 2008. The best way to subscribe to our RSS feed to miss, you, in any event arrives.

Here it goes to the online survey.

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Mobile Tagging Mobile Tagging Whitepaper

The Mobile Tagging or Code Reading is also gaining increasing importance in Germany. Media companies, brand owners and advertisers recognize that the use of two-dimensional codes to the real to connect to the digital world, initiate dialogue with their own customers and can improve.

Many who deal with mobile marketing, despite all the euphoria is available for this technology is still very much uncertainty and lack of knowledge is a stumbling block to use the Mobile Tagging. Also missing out on Wikipedia, in practical sources which treats the subject and provide concrete assistance.

What can such a code? How do the different code types? When, where and how their use is reasonable? What I have to consider the use of codes? How expensive is it? And many more questions.

Our White Paper, we want to give the authors Marvin nurture and Heike Scholz, guidance, basic knowledge easily understandable and not least help to ensure that established the innovative mobile tagging as a tool in mobile marketing fixed. In spring 2008, will be released the white paper. About the exact date we will inform you here on this blog. The best way to subscribe to miss the RSS feed, so you by no means the release date.

The white paper will be submitted as a pdf file for free.

us may already support: Simply take part in our online survey Mobile Tagging . The results will form part of the white paper. More information about this here.

you are supplier of Mobile Tagging? Dann haben Sie Gelegenheit, uns Ihre Informationen zur Verfügung zu stellen. Mehr Infos dazu hier .


English Version

Mobile Tagging, which is also known as Code Reading, increased importance in Germany.

Media enterpr ises, branded companies and advertisers are noticing that the usage of two dimensional barcodes - needed to connect the real with the digital world - may introduce and improve the dialogue with their own customers.

Although those who are dealing with Mobile Marketing, are very euphoric about Mobile Tagging, there is still a lot of uncertainty about the technology and the lack of knowledge is a barrier for its usage. In addition there is a lack of practice oriented sources, apart from Wikipedia, dealing with the topic and can be seen as a useful courtesy.

What are the benefits of such a code? What are the differences between the diverse types of codes? When, where and how their use make sense? In terms of the usage, what do I have to consider? What about the costs? Etc.

We, the authors Marvin Hegen und Heike Scholz, want our whitepaper to be considered an orientation guide imparting easily understandable basic knowledge and last but not least we would like to contribute to establish Mobile Tagging as an innovative instrument in the field of Mobile Marketing. The whitepaper will be released in spring 2008. On our blog you will be soon informed about the exact date. We recommend that you simply subscribe to our RSS Feed, so you surely won’t miss the date of the release.

We will provide you the whitepaper as a pdf file for free.

You may already support us at this stage: Just take part in our online-survey about Mobile Tagging . The results will be part of the whitepaper. Here you can find more information.

Are you a provider in the field of Mobile Tagging? Here you have the opportunity to supply us with your information. Click here for further information.