Sample Speech Of Ceo For Presscon

Esslinger The long shopping night gets a marketing event for Gress Hairdressers Hairdressers


ES has sparkled in Esslingen am Saturday, 09/12/2009 . The railway station road, you could easily rename pointed caps-Allee. Over 30 Cone Lights stood outside the shops and have conjured up a wonderful atmosphere. The mood was relaxed, calm and people have to drift by and with this sentiment in the shops, cafes and restaurants. Has been looking great, the city so late so crowded with people.
On my way to Widmayer sausage as I have the construction work in the upper stream and around the butcher Athleteneck around watching. Floodlights were erected promised a festive lighting.

All over the pedestrian bustle reigned, only the horse-market was once again nothing happening. Yawning darkness reigned until our light installation lit-yourself. 250 orange balloons were surrounded by four cones, lit by two spotlights and flanked by a small bar and bistro tables. So at least the place was in front of our room bathed in orange light and visible from afar. In so far thanks to all local business people for the darkness that surround the horse-market: we have been all the more better seen from a distance! Many have photographed a television camera from R-TV, we have seen. So far, so good!
turnover was not our primary goal. Up to 21 clock we had the shop completely, then presentation was announced. By 23 clock then nobody wanted to have their hair cut. At this time we are already associated with some visitors skew been opposed. The People's Party took over the regiment. We have seen it, mined, and the black from the back entrance to the Horse Market "Hadesle" made. Many of our balloons, we have given away to children. Actually I wanted to fly all the balloons, but was held by a nice gentleman like this. He wanted the balloons for an action in kindergarten, so we have decided not to air.

Beautiful pictures and a video amateurish - I admit it - offer several beautiful impressions. I've tasted blood. Next year we do a really official light installation that we will connect with some marketing activities. It remains to be seen whether a joint action with the business people at the Horse Market will be possible. It would be desirable, because the road currently living well below their potential. New shops are sung and unsung, and they sang and go without fanfare. This is a shame because too many business people are - not only on Roßmarkt - convinced of what they do produce, sell, serve and advise completely convinced. So convinced that they mean no marketing, no need for public relations. If the business is then in the pants, all other circumstances, life and the wicked witch is to blame.

Contact: Peter Gress

Cubefield 2 Pick A Level

Reduced training as a solution


The reduced hairdressing training, in my opinion a very good approach to solving the skills shortages. I have during my training activities often experienced that trainees work for some just could not warm up. I'm doing it myself Sun I like the work rub hair and films do not share, I never liked it. Cutting hair and long hair stick - yes, that was my thing. As Ferber I would have been totally wrong choice, one that communicates with the tennis racket in hand on the football field. Rather than defend

positions with violence and the difficulties we may discuss before they occur, it would be refreshing if the solution would handle the quality issue in the hairdressing training with a little more experimentation. The defenders of the existing system know as little as the innovator, whether the chosen path for the duration of the right. The amendments to existing measures has one disadvantage: you do not know the outcome. Circumstances and situations develop the parameters of continuous change - as in real life.

It hurts of course not, if the training is highly diversified. But what benefits knowledge about hair replacement parts if the salon offers no hair replacement parts? What use is knowledge of hair extensions, if the company's core competence is not seen in this service? Why cosmetics, if that is not offered in the salon? It would be useful to train all hair services as intensively as possible: haircut, hair color theory and practice, highlights, styling and finish, sales and finally the necessary social skills in dealing with customers. That is one side of the qualifying medal, the other is strengthening the training of trainers, because if all possible mass appeal and levels should be kept on, nothing will change key ..

If employees need when moving to another room addition, you can be the new company is specially trained. No Hairdressers business in Germany will rely on the information conveyed in the vocational school expertise.


The world of Färbespezialisten
Although hair cut the hairdresser service excellence, many trainees do not feel comfortable with it. They turn better. Why should such a Haarfärbetalent not get a chance to get a good paying job? With a full-color it can be very relaxed work, can delegate many decisions: color shelf management, purchase order, internal training, training in the color range, assistant training for interested new trainees. Farbrtrainer / in would also be a great career opportunity. this, there are training at Aveda, Wella, L'Oreal and probably every other hairdresser training institute in Germany.
lets you have the color specialist with the development of new color in your salon services, such as rapid techniques for people with limited time. Fast in execution, low cost, less cost of sales, a lot of returns. Color correction is a major issue: the "hair colors Doctor" discolored hair brings back all right. Or help your customers with the "Project Natural color" can grow in the hair color: strands in the transition phase, peak color, and later strands or glossing. Services for neck and neck color streaks as a bridge to the next full service are warmly. Do you offer customer orientated services that save money at each visit, increasing for the visit of rhythm. The Haarfärbespezialist should also be responsible for the detailed management of the customer leaves. On the basis of accurate notes can be created more service offerings. This suggests customers competence, they feel cared for.
Marketing can support activities such as the "Project Natural Color with semi-annual or annual flat rates.

The world of styling and make-up art specialists
When the boss, the master or the Altgesellin no time and has a customer needs an updo, she is sent away. If all this a make-up is needed to completely shift is in the shaft. Thus, the usually looks from many salons. This is really bad! The specialization of an additional team member on styling and make-up art worth it for image reasons. A "little make-up" after the haircut, the make-up advice to the ball, a wedding or just for the optimal support of the type - that adds even more image and additional revenue.
about launching Ball: enter local schools and dance collaborations. The girls need an updo, a festive styling, and a subtle make-up. Show off with a small Hairstyle show what is possible. The marketing support the campaign with a special price.
styling and make-up art facilities at balls offers itself as a marketing platform. In the course of the evening occurring disintegration of the visitors are a veritable treasure trove of new customer contacts.
specialists provide professional wedding service. Cooperation with florists, bridal shops and local photographers are obvious. Through agencies to get to cars, horse-drawn carriages, hot air balloons, helicopters, boats. A finder's fee is always given, and again the image and increase sales.
long hair and special occasions provide a good opportunity for the sale of hair jewelry. Specialists can provide regular workshops for customers. You can deal with smoothing, crepe and curling irons, and create new applications. Hey presto, the sales boosted!
Long hair, styling, high stick, make-up art - the themes are a great way to the press "for sale". Before and after photos show what can bring the tuning. Collaborations with photographers to create great family pictures are always good.
specialists know much and have much experience, which in turn make them eminently suitable for staff training. Who knows what can and is proud to share their knowledge to. This completes the cycle of motivation.

I do not think that specialists can only work in the salon, where they were trained. Of course the market is currently small, but this is because there are not enough specialists. If the widespread specialist training begins, we published the job market.

Contact: Peter Gress

Is Spider Solitaire Always Solveable

Hairdressing training new impetus


The time pressure in small hairdressing business is a quality improvement over the hairdressing training counterproductive. The head of a small hairdressing company has no time for extensive training. The damage the industry is consequently accepted that many trainees are incomplete or poorly designed and fail in the long term as the industry talent.

Clearly defined eligibility criteria, a concentrated professional and personal skills before entering the pre-training companies, higher education aid and a faster deployment of their customers include the specification. Trainees will be expensive, so expensive that have no choice left but to make them as quickly as possible money makers. This is good for the company and the motivation of the trainees (they are eventually left because of the hair cutting in the profession) and it makes the Hairdressing profession for young people with higher education more interesting. If small businesses want to train, but not all points of the training framework can fully cover, is a privately-organized training network is a viable option.

On Wednesday 8 July 2009 (the date I have extra notes), I spoke to a customer because of our five new trainees. "They represent but a lot of future competition," What can we say? In some cases, it can really happen that people are competitors. But what do I expect? Eternal gratitude? Please! That's the way things go, I'm not allowed to meet in person. It can be really annoying be to get direct competition from former employees. But if you call a conceptually well-positioned company their own, prepared for them, this competition no lasting problems.

The market changes fast these days. If a company has no identifiable design, it will disappear from the market. Who is conditioned and strong holds by making the other run slower or give up. Well-educated young creative people have a lot more air than the average. Stay alert, fresh idea, do you consider self-critical and thus bring constant power. They ensure their success.

The new bosses
the change in training bring those who have had extensive training. Many young leaders remember the good feeling that they had brought their trainers, the first successes. You know how important it is to have had a boss who gave them a little credit for. They bring against their own students the confidence they have experienced. This chance we have every year with our new trainees, and this opportunity we should seize.

selection of trainees
Imagine entirely objective, the question whether they really want to train. Are they aware that they face the young people have a great responsibility. Sure, there are unruly K-chunk among young people, but it has it so no one forced them to adjust. The problem lies in the acquisition, the selection and preliminary training of apprentices. We need young people with social competence: friendliness, courtesy, interest in other people - we need confident and career-oriented young people in our profession. The main school, the traditional pool of our young dry more and more. Secondary school and high school play the main roles. For this target group, new incentives ago. Has to offer our profession today is not enough. Young people tend to see the physical hardships and the low earning potential, as the promised self-realization in a creative Profession. This self-realization, instructors must also admit, otherwise they will remain a meaningless phrase.

The network thought
We need dialogue: with young people, parents, chambers, associations, guilds and schools. I accompany, for example, pupils of grades 8 and 9 as a mentor on their way to training or secondary school, and give assistance in behavior and etiquette, and advise them in preparing their applications. With Gutmenschentum I have not got anything. It is practical self-help that allows for no flowery sayings or cloudy future promise, but clear objectives as a basis of cooperation calls. Hairdressers
entrepreneurs should take advantage of the resource school. The young people some have amazing abilities that have a corresponding sub picture - see the selection of trainees - is perfectly usable. To this end, entrepreneurs are able to connect networks together to give their projects, sustainable and future-oriented education in the hairdressing profession corresponding emphasis. Comprehensive training is possible when many entrepreneurs believe in the sustainability of the network concept. The dual system must be strengthened by this initiative, otherwise changes nothing essential in the hairdressing training. The evolution of educational content has only then a value if the qualifications are also taught.

Trial training
For 13 years we have provided at trial from Gress hairdressers. Trial means the young people a six-month training at a private hairdressing school before getting through to the company. After the basic seminar, the trainees are now able to provide quality services to demanding customers. At the end of the first training year, they qualify by internal performance tests for junior stylists, then every six months they have the opportunity to recommend themselves by appropriate services as a stylist. They are supported by our external coaching program that Motivation for continuous development keeps. Goal is always to build a own client base.

The BANG-network - an example
The BANG-training network in the East Westphalian metal industry is a very successful example of how the trial idea can be successfully used as a supplement to the dual system. In BANG 103 training companies in seven clubs together, who have a joint training center. There, the young people for immediate use in the company to be groomed. And not only that: The network also provides for the continuous training and specialization of young people. Basically is institutionalized, we have established our company in recent years from the gut.

FAN - hairdressing training network
My idea for the implementation of the network concept for the hairdressing profession is FAN. The company, its employees well-trained and constantly make succeed. So a training network makes use of local employed hairdresser companies already sense because the students in the coming years to the rare "commodity" to be. The fact that the power is increased significantly, is an automatic byproduct.

Contact: peter.gress @ gress.de

Paparazzi Camera Lens

Charges basic training or dual system? sparkles


In magazine clips , edition 09.2009, recalls editor Heidi Barbie because the issue has been controversial with the quality training 25 years ago. Original sound from its editorial "? Learn the industry not to"
"Such statements I know this only too well - not out of current discussions and publications, no more than 25 years that I worked in the hairdressing industry!" By this
we see that the efforts and discussions have moved in recent years either in the associations, chambers, or the policy somewhat.

The number of trainees is about 40 000 are still too high for a nationwide high-quality education. This Heidrun Barbie continues:
"poorly trained, paid lousy, they can not appeal to a good hairdresser meet, but make all the quality and thoughtful Image salons life, the existence difficult."

There's something to it! You could turn some screws. The training aid could be increased dramatically, the reason is simple: something expensive to fit it on better! Transferred to the trainers are the forced to train their apprentices as effective as possible in order to develop sales, support the value of the company and provide not only suffice and plaster work. The automatic power training of masters may be suspended. Who wants to train as a champion, you have to develop additional training and qualifications should be tested for its social competence. Many young masters can hardly convey values, because they themselves have hardly any.
There are many opportunities and little courage to change. The Central Association has leveled his own words. Unfortunately, in the wrong direction! The LF can sit out the problem, increase the pressure and force a change. That's not the first time that traditional structures lose control of the changes.

Do you have the impending demise of the music industry still remember? As has tried all means to defend their status quo for decades cemented against obvious changes. The companies have treated their customers as enemies, and it is almost broken. Apple outside the industry and innovative, has shown us how to solve the problems in meeting customer requirements and earn money. iTunes is now the most successful music download platform in the world, since the train for the music industry had been through, the humiliation and the image damage was immense. It has recovered to this day by the disaster.

did three years ago I predicted on mobile phones that Apple with the iPhone the mobile market furor. You have again listened to the customers, the phone emotionally charged and made the mobile network for the customers makes sense. The lag has become the market leader Nokia they have ripped off a delicate piece of the pie. Hardly that Nokia has understood what happened, Apple launches the A-Store pp and with over 65 000 applications for the iPhone again top of the market change. And Apple will gnaw!
Google has made the Internet search. Nike found eco unsexy and has stood up to the production of a "shoe drop". The market did not agree. The shoe is trendy, the boot is produced. Facebook , Flickr, Twitter , blogs - traditional-thinking companies would not come to this type of communication design. The customers they want but not necessarily. As the companies make money from it is their problem, not the customer.

The pressure of the market can not resist the long run. The hairdressing training on the high quality working and forming Hairdressers customers of Appeal and the ZV. I ask the question now of times this page: How long will they still be able to stand against their clients? I quote again Heidi Barbie
"The industry itself, a part of it, create it, reputation and quality to keep the bottom up, because they are "bad apples" approach draws. They provide the consumer a bad performance, which in turn makes it difficult to impose reasonable prices for hairdressing. "

If the number of training contracts will be reduced, for example to 20-25 000, the end result definitely be a better individual training. This reduction is only possible if the barriers for instructors to be higher than they currently are. Those salons that keep their businesses to the employment of apprentices over water must stop looking at how to get along alone. How did she do it their problem, but you can not punish the entire industry.

Contact: peter.gress @ gress.de

Enema Treatment Toronto

products will be replaced by relations


With the development of the Internet for Web 2.0 users have more control over the products they want to consume. Where this approach developed for the hairdressing industry has yet to be awaited. To understand the background better, we recommend that OTTO Group Trend Survey 2009: The future of ethical consumption in collaboration with Trendbüro . In the Challenge 4: From products to relationships to the following states:

"Ethical consumption must integrate consumer and stakeholder stronger."

Only 60% of respondents think that companies are oriented towards the needs and desires of consumers. To increase the satisfaction of consumers and make more relevant offers to hnen may have to consumers and other stakeholders of companies are more actively involved. cooperate more closely with consumers and stakeholder company, the more important vote of confidence. The handling of personal data is a key sticking point. 85% of respondents are concerned about the security of their data. This is confidence-building measures are necessary "

The study will be downloaded in full length at trendbuero.com

Contact..: peter.gress @ gress.de

Whats The Difference Between Bunnies And Rabbits

ES - midnight shopping in Esslingen


On 12 September 2009, in Esslingen the midnight shopping event E S instead of sparkles. At prominent points of the city are light installations, creating a wonderful atmosphere. The Esslinger dealers make the facades of their shops, so we at Gress hairdressers.

Our team is 18-24 Clock for all services. Prior to our salon, we are different-colored light-cones. Several hundred balloons are illuminated in the house color, and we are building out there in addition to a bar. I myself am curious to see which drinks are sold, 'm sure that they taste. The past has been confirmed that hope forever.

Our Juniors are, on this night its most important test after successfully completing its internal performance test. Juniors customers pay - not only that night - 25 € for cut & finish.

Esslingen has developed in recent years very well. The Esslingen City Initiative has gained many new members who join forces for an attractive shopping destination.

is the Esslingen City initiative committed to a vibrant, attractive and vital downtown Esslinger. Originally an advertising community of dedicated retailers has founded the "City" designed to interest group of all industries and urban actors: retail, service, catering and hotel business, industry and trade, real estate, media and culture.

The portrait of the City initiative afford so.
"M it 150 members representing the City initiative, two-thirds of urban retail space and is a recognized interlocutor of city politics and the media with the newly founded city management is an essential central office created been to coordinate the volunteer efforts of members, working groups and executive committee. "

Our partner for the long shopping night is the Esslinger bookstore H. Th. Schmidt on Bahnhofstrasse. Jukia Spataro, our champion, is there from 18 clock with the "Yellow Chair" for hairstyles and make-up consultations. Wherever the "Yellow Chair", it gibgt tips and tricks from Gress hairdressers.

We look forward to welcoming you in Esslingen

Contact: peter.gress @ gress.de