Do you know your referral rate? Do you know why new customers come to you in the salon? And you know if and why your customers come back to you? Or why stay away regular customers? If all answer four questions is yes, you already have a well-functioning referral system and customer service. Do you know these statistical quantities do not accurately or not, I invite you to read on.
to make new customers regulars
The entry of customer recommendations and the frequency of re-visits of new clients are important statistical parameters. They will show you whether your performance and service system contribute positively to new and existing customers. If many new customers will stay with you and your customer base is subject to a low staff turnover, increased utilization, turnover and, with a balanced design, the gain. Change these factors do not, you retain the new customers and not the old ones break away. The result is that your company can not develop economically. Management goal is therefore to new customers in the salon as often as possible to get back to you as long as possible to retain your business and entertain your regular customers, such as gems and maintain.
The core of a recommendation system can be for example a new customer survey. The addition includes personal data and on technical issues and questions about strategic marketing. To find out whether the customer was recommended, and who recommended them. The recommended client is rewarded with such a thank you coupon. Or find out if alternatively, a marketing campaign is the catalyst for their visit. The strategic questions change depending on the intended action. The marketing campaigns are similar to the results of the statistics either enhanced, modified or discontinued. The coincident digital New customer questionnaire can serve as a central part of the software for comprehensive customer support. Here are all the statistical information collected, analyzed and added at the end of the month provided.
regular customers activate
The management of past transactions is certainly important, but deserts ink with endless columns of numbers are totally unsuitable for the generation of future revenues. Why is that true? The selection of customers for services not yet received or have not yet generated sales is really important. This selection provides the basis for targeted, personalized sales approach with tailored offers. It is worthwhile to invest some € rather more effective in the statistical orientation of the master customer file, rather than to seek salvation only in the search for new customers. Maintain actively the stock is absolutely vital, first and second, with the right software, extremely effective! This is where to draw close to breaking sales.
reward customers for referrals
The electronic index card of Salon clients has, for example, all from the regular customer recommended customers. Customers will be recorded separately with service and sales transactions. See at a glance how much revenue the customer by active referrals your company brings in two divisions. This recording is the basis for a customer reward system that you can create your own. You will notice that such a reward system is very, very good rates. Another module shows you the color scale, to master, separate lounge and new customers usage for each employee and for the whole salon. See at a glance whether a stylist burned many new customers or whether he understands it to make them regular customers. In addition, you can
collect service-related notes, and integrate this data into your customer service. A simple software solution called CTI (Computer Telephony Integration) provides the optimal use of this information during the telephone notification. This technique can also be set in the telephone customer services to new standards.
If the small excursion into the statistical realm of network marketing. However, not only the regular customers are important as a source of recommendations, including new customer you can successfully be used as multipliers. New customers after their visit as a personal letter received with the enclosed questionnaire. In addition, a business card of stylists and a referral coupon? The amount of new customers recommendations received by then will surprise you. To use the satisfaction of customers in clever ways.
friendliness is the most important recommendation trigger
To Write or call your customer direct recommendations Salon upon request, they must be more than satisfied and must be thrilled! Applause scattered far and brings a lot of word of mouth. It is divided into two customer groups: active referrers that tell in your environment from your hairdresser, and those who call to address your business. Offer your customers something that you otherwise get nowhere: attention, help, courtesy and friendliness, to name a few points. The more your customer benefit from their visit to you has, the better it expresses the desired recommendation or names the name of your salon. No advertising can ever trigger that can cause a direct personal recommendation or an attribution of speech due to a great hair cut. Confidence and ease to play in this process are very important. Friendliness, for example, with 67 percent of leaders in the scale of the recommendation release. A very simple thing, and at no cost.
A tip for last: Now start your service and recommendation system. Do not wait on the perfect time. It is much more effective now implement a good plan actually want to implement than a perfect plan tomorrow.
Software Information and Referral Marketing:
Hairdressers network
Peter Gress
Vogelsang Straße 10 73728 Esslingen
phone +49. .711.35 77 01 Fax +49
. 711. 38 91 52 0
Internet www.friseur-netzwerk.de
Email peter.gress @ gress.de
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