With the development of the Internet for Web 2.0 users have more control over the products they want to consume. Where this approach developed for the hairdressing industry has yet to be awaited. To understand the background better, we recommend that OTTO Group Trend Survey 2009: The future of ethical consumption in collaboration with Trendbüro . In the Challenge 4: From products to relationships to the following states:
"Ethical consumption must integrate consumer and stakeholder stronger."
Only 60% of respondents think that companies are oriented towards the needs and desires of consumers. To increase the satisfaction of consumers and make more relevant offers to hnen may have to consumers and other stakeholders of companies are more actively involved. cooperate more closely with consumers and stakeholder company, the more important vote of confidence. The handling of personal data is a key sticking point. 85% of respondents are concerned about the security of their data. This is confidence-building measures are necessary "
The study will be downloaded in full length at trendbuero.com
Contact..: peter.gress @ gress.de
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