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experts interviewed for the / Expert Survey on the White Paper Mobile Tagging

In preparing a white paper on Mobile Tagging in Germany (Europe), the authors would like the vendors in this market given the opportunity to make relevant content available. The aim of the White Paper is, market participants and give here primarily to customers (agencies, brands, consumers, etc.), a readily available overview of the possibilities, chances and risks of mobile tagging.

Please provide quality information available as possible, especially their expert opinion is important to us. References to other sources and experts will help us to draw a comprehensive picture of the Mobile Tagging. Please understand that we can not use your own advertising, not to compromise the independence of the white paper. On the use of the information decided by the team of authors. Usage is under full statement the source.

questions

1. How do you assess the market development for the Mobile Tagging in Germany, in Europe and worldwide (in 2008? 2011?)?
2. What sort of development you for your company / solution in this year / 2011? What promotes
3. , impeding these developments?
4. How do you assess the role of handset manufacturers, such as the mobile phone companies?
5. Who is in the development of the market be the driving force (consumer, telco, mobile phone producer, Publisher, brands, agencies, others)?
6. What advantages do you think proprietary, which Standard codes?
7. will prevail, one of them or will there be a co-existence? Who will prevail and why?
8. your opinion, how important organizations such as MMA, MC2, etc.? What influence can and should exercise it?

these questions, you can download here again as a pdf file here. Please send us your input via email to heike [at] mobile-zeitgeist [dot] com or MHEG [at] tagnition [dot] com.


English version

In the context of the development of a white paper for mobile tagging in Germany (Europe), the authors would like to offer the vendors in the market the opportunity to supply relevant content. The aim of the whitepaper is to provide the market stakeholders, especially the customers (agencies, brands, consumer etc), an easily understandable overview on the possibilities, chances, and risks of Mobile Tagging.

We would appreciate if you could provide us with highly qualified information, in particular your opinion, as an expert, is very valuable for us. Also, references to other sources and experts would support us in developing a most comprehensive view on Mobile Tagging. In order to secure an independent position of the whitepaper, please understand that we cannot include any self-marketing information. The authors only will decide about the use of the information, however, will refer to the source of the information.

Questions

1. What are your predictions on the development of the Mobile Tagging Market in Germany, in Europe and worldwide (in 2008 / until 2011)?
2. What are your expectations for the development of your company in 2008/ until 2011?
3. What will boost and what will prevent this development?
4. What role do you think will wireless companies and mobile phones producers have on this development?
5. Who will drive the market development (consumer, wireless companies, mobile phone producers, publishers, brands, agencies, etc.)?
6. In your opinion, what are the benefits of proprietary and standard codes respectively?
7. Will one of them assert itself or will there be a coexistence of both types? Who will dominate and why?
8th How important do you think are organizations like MMA, MC2, etc.? What influence, if any, should they exert?

You can download these questions as pdf-file here . Please send us your information via e-mail to Heike [at] mobile-zeitgeist [dot] com or MHEG [at] tagnition [dot] com.