The Mobile Tagging or Code Reading is also gaining increasing importance in Germany. Media companies, brand owners and advertisers recognize that the use of two-dimensional codes to the real to connect to the digital world, initiate dialogue with their own customers and can improve.
Many who deal with mobile marketing, despite all the euphoria is available for this technology is still very much uncertainty and lack of knowledge is a stumbling block to use the Mobile Tagging. Also missing out on Wikipedia, in practical sources which treats the subject and provide concrete assistance.
What can such a code? How do the different code types? When, where and how their use is reasonable? What I have to consider the use of codes? How expensive is it? And many more questions.
Our White Paper, we want to give the authors Marvin nurture and Heike Scholz, guidance, basic knowledge easily understandable and not least help to ensure that established the innovative mobile tagging as a tool in mobile marketing fixed. In spring 2008, will be released the white paper. About the exact date we will inform you here on this blog. The best way to subscribe to miss the RSS feed, so you by no means the release date.
The white paper will be submitted as a pdf file for free.
us may already support: Simply take part in our online survey Mobile Tagging . The results will form part of the white paper. More information about this here.
you are supplier of Mobile Tagging? Dann haben Sie Gelegenheit, uns Ihre Informationen zur Verfügung zu stellen. Mehr Infos dazu hier .
English Version
Mobile Tagging, which is also known as Code Reading, increased importance in Germany.
Media enterpr ises, branded companies and advertisers are noticing that the usage of two dimensional barcodes - needed to connect the real with the digital world - may introduce and improve the dialogue with their own customers.
Although those who are dealing with Mobile Marketing, are very euphoric about Mobile Tagging, there is still a lot of uncertainty about the technology and the lack of knowledge is a barrier for its usage. In addition there is a lack of practice oriented sources, apart from Wikipedia, dealing with the topic and can be seen as a useful courtesy.
What are the benefits of such a code? What are the differences between the diverse types of codes? When, where and how their use make sense? In terms of the usage, what do I have to consider? What about the costs? Etc.
We, the authors Marvin Hegen und Heike Scholz, want our whitepaper to be considered an orientation guide imparting easily understandable basic knowledge and last but not least we would like to contribute to establish Mobile Tagging as an innovative instrument in the field of Mobile Marketing. The whitepaper will be released in spring 2008. On our blog you will be soon informed about the exact date. We recommend that you simply subscribe to our RSS Feed, so you surely won’t miss the date of the release.
We will provide you the whitepaper as a pdf file for free.
You may already support us at this stage: Just take part in our online-survey about Mobile Tagging . The results will be part of the whitepaper. Here you can find more information.
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